LogoFunnel of the Week
Subscribe
Oliver Buchannon
Funnel of The Week Team
The 75,000% markup hiding in attribution tools

May 5, 2026

•

1 min read

The 75,000% markup hiding in attribution tools

When your revenue grows, your software bill grows with it. Here’s why that model breaks.

Funnel of The Week Team
Funnel of The Week Team
What your attribution tool gets wrong about your business

Apr 28, 2026

•

1 min read

What your attribution tool gets wrong about your business

Here's why your CFO doesn’t trust it

Funnel of The Week Team
Funnel of The Week Team
What your $1500/mo attribution tool actually buys you

Apr 21, 2026

•

1 min read

What your $1500/mo attribution tool actually buys you

Quick math on your favorite D2C attribution tools

Funnel of The Week Team
Funnel of The Week Team
LuluTox's 1.3M/mo "Advertorial Awareness Ladder"

Mar 2, 2026

•

18 min read

LuluTox's 1.3M/mo "Advertorial Awareness Ladder"

How this Advertorial Funnel scaled 45% to 1.3M visits/month

Funnel of The Week Team
Funnel of The Week Team
Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Feb 25, 2026

•

16 min read

Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

A brand outgrowing all the competitors with their advertorial strategy.

Funnel of The Week Team
Funnel of The Week Team
The 10-Second Ad Playbook Behind this "Old School" Info Product's 845% Growth

Feb 23, 2026

•

18 min read

The 10-Second Ad Playbook Behind this "Old School" Info Product's 845% Growth

from zero to 330k visits in <90 days

Funnel of The Week Team
Funnel of The Week Team
Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Feb 16, 2026

•

16 min read

Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Subscription Supplement funnel scaling via this Advertorial + Meta ad strategy

Funnel of The Week Team
Funnel of The Week Team
A guy who knew nothing about orchids built a $500K/year business teaching people how to care for them.

Jan 30, 2026

•

8 min read

A guy who knew nothing about orchids built a $500K/year business teaching people how to care for them.

The Power of Niche Info Products

Funnel of The Week Team
Funnel of The Week Team
The most expensive lie in marketing is “everything’s fine” ⚠️

Dec 19, 2025

•

2 min read

The most expensive lie in marketing is “everything’s fine” ⚠️

Why in-house teams often can’t say the one sentence you need to hear

Funnel of The Week Team
Funnel of The Week Team
Did Eugene Schwartz get this WRONG?

Dec 16, 2025

•

8 min read

Did Eugene Schwartz get this WRONG?

What Peter Thiel's Mentor would say about this $6.95 info product?

Funnel of The Week Team
Funnel of The Week Team
The sock company doing $254 AOV (their post-purchase sequence is wild)

Dec 15, 2025

•

14 min read

The sock company doing $254 AOV (their post-purchase sequence is wild)

They're running 680+ active ads... but the real money happens AFTER checkout

Funnel of The Week Team
Funnel of The Week Team
The creative testing system that wins by being wrong 9,900 times ⚡

Dec 3, 2025

•

2 min read

The creative testing system that wins by being wrong 9,900 times ⚡

What Norwegian triathlon can teach you about making ads that never bankrupt you.

Funnel of The Week Team
Funnel of The Week Team
When Your Meta creative won't work on Google...

Dec 2, 2025

•

1 min read

When Your Meta creative won't work on Google...

"Google requires different creative than Meta."

Funnel of The Week Team
Funnel of The Week Team
The analytics trap nobody warns you about 📊

Nov 24, 2025

•

2 min read

The analytics trap nobody warns you about 📊

Why “proper dashboards” collapse the moment they meet real workflows

Funnel of The Week Team
Funnel of The Week Team
Black Friday Email & Offer Mega-Swipe (download)

Nov 15, 2025

•

5 min read

Black Friday Email & Offer Mega-Swipe (download)

swipe & deploy the top email (and offer) strategies from top D2C brands

Funnel of The Week Team
Funnel of The Week Team
The metric that makes your brand fragile 📉

Nov 13, 2025

•

2 min read

The metric that makes your brand fragile 📉

How “good numbers” quietly turn into a trap for D2C and info product companies

Funnel of The Week Team
Funnel of The Week Team
Your $2,000 analytics tool runs on ~$20 of infrastructure 💸

Nov 6, 2025

•

2 min read

Your $2,000 analytics tool runs on ~$20 of infrastructure 💸

A clear breakdown of where your data actually goes and what you’re really paying for

Funnel of The Week Team
Funnel of The Week Team
How to sell high ticket non "MMO" offers via "low ticket" front in info products

Nov 3, 2025

•

10 min read

How to sell high ticket non "MMO" offers via "low ticket" front in info products

a high ticket vertical you might not have thought of, sold via a $27 info product

Funnel of The Week Team
Funnel of The Week Team
The biggest quiz funnel of 2025? (full breakdown)

Nov 1, 2025

•

6 min read

The biggest quiz funnel of 2025? (full breakdown)

493 unique quiz funnel landers + $10M/mo on YouTube?

Funnel of The Week Team
Funnel of The Week Team
[Download] BFCM email & offer mega swipe file

Oct 31, 2025

•

4 min read

[Download] BFCM email & offer mega swipe file

swipe & deploy the top email (and offer) strategies from top D2C brands

Funnel of The Week Team
Funnel of The Week Team
“Confusion” as a competitive advantage? 🤔

Oct 30, 2025

•

3 min read

“Confusion” as a competitive advantage? 🤔

Why the best D2C brands want you copying their funnels

Funnel of The Week Team
Funnel of The Week Team
2 "zero-COGS" upsells for your supplement / ecomm funnel

Oct 29, 2025

•

8 min read

2 "zero-COGS" upsells for your supplement / ecomm funnel

Takeaways from Colonbroom's 11 Step Upsell Funnel

Funnel of The Week Team
Funnel of The Week Team
The tracking metric you've never heard of that 4x'd a $750M business 📈

Oct 23, 2025

•

3 min read

The tracking metric you've never heard of that 4x'd a $750M business 📈

99% of DTC Subscription brands miss this

Funnel of The Week Team
Funnel of The Week Team
a $100M/year supplement funnel (no VSL required)

Oct 19, 2025

•

8 min read

a $100M/year supplement funnel (no VSL required)

led by AI short form video + Meta "native style" static image madness

Funnel of The Week Team
Funnel of The Week Team
Why “accurate data” might be your most expensive illusion 🧙🏻‍♂️

Oct 15, 2025

•

2 min read

Why “accurate data” might be your most expensive illusion 🧙🏻‍♂️

Your favorite tracking tool might be selling comfort disguised as clarity

Funnel of The Week Team
Funnel of The Week Team
Load more
Funnel of the Week

Funnel of the Week

In-depth breakdowns of today's top DTC funnels


Home