When Your Meta creative won't work on Google...

"Google requires different creative than Meta."

That's what most media buyers believe.

And it's why so many brands spending $1k+/day profitably on Meta have basically zero traction on Google.

But here's the thing…

One brand working with our friends at Inceptly right now is spending $20k-$30k/day profitably on Google with a solid 2x ROAS.

…All with "re-purposed" Meta creative assets.

Short form video + static images. That's it.

So what changed?

Not their creative. The platform changed.

In 2025, Google sunsetted Video Action Campaigns…

…and most advertisers are still running the old playbook.

That's the opportunity.

This doc breaks down exactly how Meta-first brands are scaling on Google right now:

Read more here

Have a profitable week,

The Funnel of the Week Team