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Funnel of the Week

In-depth breakdowns of today's top DTC funnels

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Did Eugene Schwartz get this WRONG?

Dec 16, 2025

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8 min read

Did Eugene Schwartz get this WRONG?

What Peter Thiel's Mentor would say about this $6.95 info product?

Funnel of The Week Team
Funnel of The Week Team
The sock company doing $254 AOV (their post-purchase sequence is wild)

Dec 15, 2025

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14 min read

The sock company doing $254 AOV (their post-purchase sequence is wild)

They're running 680+ active ads... but the real money happens AFTER checkout

Funnel of The Week Team
Funnel of The Week Team
Black Friday Email & Offer Mega-Swipe (download)

Nov 15, 2025

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5 min read

Black Friday Email & Offer Mega-Swipe (download)

swipe & deploy the top email (and offer) strategies from top D2C brands

Funnel of The Week Team
Funnel of The Week Team

Check out some of our previous posts

The 75,000% markup hiding in attribution tools

May 5, 2026

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1 min read

The 75,000% markup hiding in attribution tools

When your revenue grows, your software bill grows with it. Here’s why that model breaks.

Funnel of The Week Team
Funnel of The Week Team
What your attribution tool gets wrong about your business

Apr 28, 2026

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1 min read

What your attribution tool gets wrong about your business

Here's why your CFO doesn’t trust it

Funnel of The Week Team
Funnel of The Week Team
How to build a Subscription Offer in a One-Time-Purchase Vertical (ecomm)

Apr 23, 2026

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8 min read

How to build a Subscription Offer in a One-Time-Purchase Vertical (ecomm)

The bundles & positioning that make all of it work.

What your $1500/mo attribution tool actually buys you

Apr 21, 2026

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1 min read

What your $1500/mo attribution tool actually buys you

Quick math on your favorite D2C attribution tools

Funnel of The Week Team
Funnel of The Week Team
12 Facebook Pages Funnel All Their Traffic to ONE Advertorial (4M+ Visits/Mo)

Apr 15, 2026

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8 min read

12 Facebook Pages Funnel All Their Traffic to ONE Advertorial (4M+ Visits/Mo)

AI-style avatars, doctor-branded pages, and 5,900 ads selling one softgel.

6 Reasons Why Top Listicles of 2026 Use This 121-Year-Old Direct Response Principle

Mar 23, 2026

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19 min read

6 Reasons Why Top Listicles of 2026 Use This 121-Year-Old Direct Response Principle

Listicle landing page secrets?

How Norse Organics' Primal Viking Keeps Scaling...

Mar 20, 2026

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6 min read

How Norse Organics' Primal Viking Keeps Scaling...

This dashboard shows you all the Advertorials + ads + funnels that keep crushing it for this DTC empire

Masterclass Scaled to $1M/day with this "Old School" Tracking Tool

Mar 13, 2026

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13 min read

Masterclass Scaled to $1M/day with this "Old School" Tracking Tool

breakdown: how one DTC offer is using it in 2026

Rejuveen's "Native Style" Static Image Ad Playbook

Mar 10, 2026

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20 min read

Rejuveen's "Native Style" Static Image Ad Playbook

how to leverage Native-style static images to scale a health brand on Meta

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Funnel of the Week

Funnel of the Week

In-depth breakdowns of today's top DTC funnels

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