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Funnel of the Week

In-depth breakdowns of today's top DTC funnels

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Did Eugene Schwartz get this WRONG?

Dec 16, 2025

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8 min read

Did Eugene Schwartz get this WRONG?

What Peter Thiel's Mentor would say about this $6.95 info product?

Funnel of The Week Team
Funnel of The Week Team
The sock company doing $254 AOV (their post-purchase sequence is wild)

Dec 15, 2025

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14 min read

The sock company doing $254 AOV (their post-purchase sequence is wild)

They're running 680+ active ads... but the real money happens AFTER checkout

Funnel of The Week Team
Funnel of The Week Team
Black Friday Email & Offer Mega-Swipe (download)

Nov 15, 2025

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5 min read

Black Friday Email & Offer Mega-Swipe (download)

swipe & deploy the top email (and offer) strategies from top D2C brands

Funnel of The Week Team
Funnel of The Week Team

Check out some of our previous posts

"He Built a $725 Million Company in 255 Days."

Jul 15, 2026

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2 min read

"He Built a $725 Million Company in 255 Days."

"The product is so good we got sued over it"

Ad + Advertorial Mega Dashboard (Norse / Frøya Organics Live ads + landers)

Jul 8, 2026

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2 min read

Ad + Advertorial Mega Dashboard (Norse / Frøya Organics Live ads + landers)

12,928 live ads, 84 advertorial landing pages, 53 "X reasons why..." advertorials, 31 listicles & 17 Quiz Funnels

Nuora's Advertorial + FB Whitelist Strategy

Jun 22, 2026

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5 min read

Nuora's Advertorial + FB Whitelist Strategy

how to maximize top of funnel Meta ad traffic + results? check out what this gummy brand is doing to scale right now

COMFRT's "Ambassador Flywheel" Strategy

Jun 12, 2026

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6 min read

COMFRT's "Ambassador Flywheel" Strategy

+ 4 more unique DTC tactics to swipe from this 9 figure brand

IM8 Funnel Breakdown (7 Takeaways from David Beckham's Supplement Brand)

Jun 9, 2026

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13 min read

IM8 Funnel Breakdown (7 Takeaways from David Beckham's Supplement Brand)

See how to use borrowed authority, global-first acquisition, and making an invisible product provable.

Try this "Proximity Reframe" to crack cold audiences in 2026

May 25, 2026

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3 min read

Try this "Proximity Reframe" to crack cold audiences in 2026

and how this brand is using it to sell $40 t-shirts in a race-to-zero category

the "Augmented Reality" Quiz Funnel behind this $50M ARR Web2App

May 22, 2026

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2 min read

the "Augmented Reality" Quiz Funnel behind this $50M ARR Web2App

See the quiz -> paywall -> upsell flow, plus all the ads

(replay) The traffic source Meta can't ban

May 19, 2026

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2 min read

(replay) The traffic source Meta can't ban

Free live training: New buyers, no ad account

Grüns' 99 Landing Pages: why?

May 18, 2026

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8 min read

Grüns' 99 Landing Pages: why?

"Winners don't just test ads. They rebuild the entire experience around each winning message."

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Funnel of the Week

Funnel of the Week

In-depth breakdowns of today's top DTC funnels


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