"Lead gen is the last to starve."
A performance marketer told me that a while back. He's pushing 50 and has built a fortune through several economic cycles.
When budgets tighten, brands cut awareness spend. They never cut the channel handing them customers ready to buy.
We built a Dashboard showing some of the ads + landers that are working for one of the lesser-explored lead gen verticals: home repair.
See the full dashboard inside the Funnel of the Week Members Area
Inside you’ll see what’s happening across YouTube + Meta when it comes to:
Why every ad runs from a first-name-last-name "persona" page instead of a brand page
The one-line qualifier that makes the offer feel exclusive while excluding almost nobody
What happens in the 8 or 9 taps before anyone asks for a name, and who's buying the lead at the end
The fake news site warming up the YouTube traffic, and the fine print that contradicts it
The 61-second vertical video with $740K behind it
Every ad, every lander screenshotted, month-by-month traffic for every domain, and 33 funnel screens. It's all inside the Home Services Lead Gen Dashboard (Q4 2026).
Already a Funnel of the Week member? Go here to see it inside the Members Area
Not yet a Funnel of the Week Member? Go here to get access
Have a great week,
The Funnel of the Week Team
More on what's inside the Funnel of the Week Members Area:
We stack full funnel breakdowns every single week inside the Members Area: see the full list here.
From high-ticket lead gen and pay-per-call to ecomm, VSLs and mobile app funnels, we break down what is actually scaling right now with verified ad spend. Have a funnel you want us to audit next? Let us know and we'll run through the entire flow as a real customer.
Not yet inside the Members Area? Go here to get access.
And if you want great funnel insights delivered to your inbox, multiple times per week? Go here to sign up for our Funnel of the Week newsletter.
