Archive

The 75,000% markup hiding in attribution tools

When your revenue grows, your software bill grows with it. Here’s why that model breaks.

Funnel of The Week Team

Apr 28, 2026

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1 min read

What your attribution tool gets wrong about your business

Here's why your CFO doesn’t trust it

Funnel of The Week Team

Apr 23, 2026

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8 min read

How to build a Subscription Offer in a One-Time-Purchase Vertical (ecomm)

The bundles & positioning that make all of it work.

Apr 21, 2026

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1 min read

What your $1500/mo attribution tool actually buys you

Quick math on your favorite D2C attribution tools

Funnel of The Week Team

Apr 15, 2026

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8 min read

12 Facebook Pages Funnel All Their Traffic to ONE Advertorial (4M+ Visits/Mo)

AI-style avatars, doctor-branded pages, and 5,900 ads selling one softgel.

Mar 23, 2026

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19 min read

6 Reasons Why Top Listicles of 2026 Use This 121-Year-Old Direct Response Principle

Listicle landing page secrets?

Mar 20, 2026

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6 min read

How Norse Organics' Primal Viking Keeps Scaling...

This dashboard shows you all the Advertorials + ads + funnels that keep crushing it for this DTC empire

Mar 13, 2026

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13 min read

Masterclass Scaled to $1M/day with this "Old School" Tracking Tool

breakdown: how one DTC offer is using it in 2026

Mar 10, 2026

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20 min read

Rejuveen's "Native Style" Static Image Ad Playbook

how to leverage Native-style static images to scale a health brand on Meta

Mar 5, 2026

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10 min read

Web2App: The Consumer App Gold Rush for Performance Marketers

the biggest DTC opportunity of 2026?

Mar 2, 2026

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18 min read

LuluTox's 1.3M/mo "Advertorial Awareness Ladder"

How this Advertorial Funnel scaled 45% to 1.3M visits/month

Funnel of The Week Team

Feb 25, 2026

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16 min read

Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

A brand outgrowing all the competitors with their advertorial strategy.

Funnel of The Week Team

The 75,000% markup hiding in attribution tools

What your attribution tool gets wrong about your business

How to build a Subscription Offer in a One-Time-Purchase Vertical (ecomm)

What your $1500/mo attribution tool actually buys you

12 Facebook Pages Funnel All Their Traffic to ONE Advertorial (4M+ Visits/Mo)

6 Reasons Why Top Listicles of 2026 Use This 121-Year-Old Direct Response Principle

How Norse Organics' Primal Viking Keeps Scaling...

Masterclass Scaled to $1M/day with this "Old School" Tracking Tool

Rejuveen's "Native Style" Static Image Ad Playbook

Web2App: The Consumer App Gold Rush for Performance Marketers

LuluTox's 1.3M/mo "Advertorial Awareness Ladder"

Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Funnel of the Week

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