The biggest quiz funnel of 2025? (full breakdown)

Want to see how to scale a D2C Quiz Funnel?

Check out what health app MadMuscles is doing right now.

They’re driving 10M+ clicks per month through their 493 unique quiz funnel landing pages.

(We just did a full breakdown of their #1 quiz funnel - go to this Twitter/X post to check it out:

Definitely check out the quiz funnel breakdown here.

But let’s also take a closer look at the TRAFFIC that makes it all happen.

According to SimilarWeb’s estimates, MadMuscles is hovering around 10M visits per month:

And looks like most of that traffic is from YouTube:

VidTao estimates MadMuscles has spent ~$10M on YouTube this past year:

But dig in a little deeper, and it looks like most of this has all been in just the past MONTH!

Check out the number of YouTube ads they've been testing for Sept & Oct 2025:

Nearly every ad we've seen on YouTube has been AI-generated.

HOWEVER here's the top spender overall, which launched just one month ago and has already spent an estimated $1.9M.

Want to see the ads?

We did another breakdown - this time of 4 of their best YouTube ads, in this X post:

Here’s a link to the YouTube ad breakdown.

Enjoy!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!