What your $1500/mo attribution tool actually buys you

Quick math on some top D2C attribution tools:

• Hyros: ~$1,500/mo.

• Triple Whale: starts cheap, scales brutally with GMV.

• Northbeam: enterprise pricing, ask for a quote.

But what are you actually paying for?

Brat Vukovich (FOTW co-founder) pulled the layers apart this week in this post. 

Under the marketing language, every one of these tools is doing the same three things: 

1) a form listener on your pages
2) UTM + click ID capture
3) and an arithmetic model that weights touchpoints.

(Something you + your claude code engineer could build it in an afternoon…)

The $1,500/mo isn't paying for the technology. It's paying for the language that makes the technology sound expensive.

Check out what he shipped instead here:

👉 Read the full breakdown here

Have a focused week,

The Funnel of the Week Team