a $100M/year supplement funnel (no VSL required)

Want to check out a NEW supplement brand doing $100M in their first 16 months?

We got this funnel request inside the Funnel of the Week Members Area funnel requests thread:

To summarize:

• $100M revenue in the first year

• Spending $2M/mo on Meta

• Big on TikTok Shop ($7M in 180 day revenue alone)

• Crazy creative AI ads

All this on a supplement funnel with no video salesletter (VSL).

Here’s the brand’s (TryRosabella) main offer: Moringa.

And we went through the full funnel - twice - inside the Funnel of the Week Members Area.

Moringa is a “superfood” that claims to have effects on everything from mental clarity, energy, digestion, to joint relief, hair and skin:

Taking a closer look at this spike in Google Trends, there’s clearly a 2025 trend this brand is riding - or maybe even creating:

How is TryRosabella driving all this traffic?

With video & static ads that solidly cover of top of funnel awareness stages & leverage all of Michael Masterson’s 5 Lead Types:

Here are some notable examples:

A “real” UGC video that launched first on TikTok shop (~$150k revenue generated) and then scaled a week later on Meta…

This one has a great structure you can model for your own offers:

TryRosabella is also running some WILD AI UGC videos like this one:

…And also some brilliant native-style static images like these running on Meta:

…Driving across multiple “whitelisted” FB pages:

All driving to this PDP / text salespage led funnel (again no VSLs in the mix at the moment)

The outcome when you buy all the upsells?

Not only $133 AOV…

…But $133 in recurring monthly revenue.

We became customer and went through the funnel twice and documented:

• the full upsell flow (leading to $133/mo in recurring revenue)

• the full downsell flow (maximizing AOV from every customer)

Want to see it in full detail?

It's all inside Funnel of the Week Members Area right now:

Already a member? Here’s a direct link to the content.

Not yet a member? Go here to get access.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!