Why “accurate data” might be your most expensive illusion 🧙🏻‍♂️

Every attribution tool promises the same thing: certainty.

Triple Whale. Northbeam. Hyros.

But what if the chaos isn’t fixable?

In this week’s Dashboard, Brat (co-founder of Funnel of the Week) reveals how the entire attribution industry is built on the need for comfort - not truth.

If you’ve ever felt like your dashboards are lying to you, read this.

👉 Go here to read the full essay and subscribe to The Dashboard

Have a great week!

The Funnel of the Week Team

PS - The Dashboard is where Brat shares weekly notes on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS - Send this link to a friend who needs it: blog.bratrax.com