2 "zero-COGS" upsells for your supplement / ecomm funnel

We just released a breakdown of Colonbroom's Supplement Quiz funnel inside the Funnel of the Week Members Area, and no surprise...

...It's a beast.

Colonbroom has ELEVEN upsells / OTOs!

Go to the Funnel of the Week Members Area to checkout the full funnel…

(Already a member? here's a direct link to the content )

Now Colonbroom’s whole funnel is set up by an incredibly well-done quiz funnel…

But right now in this post let's take a look at 2 "unconventional" supplement funnel upsells they're running that you can plug in to your own funnel and easily boost AOV - without adding to your COGS.

Upsell Tactic 1: "Barista iPad Spin" - AOV booster

Let's start with a "secret" upsell - upsell 12 which is actually a post-purchase upsell.

Ever been to a coffee shop and the cashier does the old “ipad spin” and says...

 "It's just gonna ask you a couple quick questions..."

Well that’s exactly what Colonbroom does on the post-purchase page.

After we've gone through the full upsell funnel and bought everything…

(in this case we spent $624.54 )

We get hit with this question:

Select the amount, click the “send a tip” button and AOV ticks up in significant (if incrementally).

That’s definitely one way to add to AOV...

(we took the cheapskate route and tipped $2.99… You're welcome Colonbroom)

Upsell Tactic 2: Deep Funnel Info Product

What’s great about info products?

For one: high perceived value, zero COGS.

That’s why it’s great to see supplement / ecomm brands adding info products to the value stack - and even better - as standalone upsell products.

And that’s exactly what Colonbroom does here in upsell 11 by selling this $39 ebook:

Elaborating on Colonbroom’s broadest appeal (weight loss), and positioning the ebook as a way to maximize results from the proudct they’ve already purchased maximizes uptake.

How could you add a similar digital upsell to your own supplement/ecomm funnel?

Worth thinking about for sure.

Bonus Upsell Tactic 3: Recurring Info Product Upsells

How to take this to the next level?

Have a think about how you can provide ongoing value via guidance to your buyers…

…And add a RECURRING info product to your upsell funnel, like Nooro does here with their $97/mo membership (sold via free trial as upsell 3 in their funnel):

This way you deliver ongoing value to your customers and get paid again and again, with a very low overhead / fulfillment headaches.

(Already a Funnel of the Week Member? Here’s a direct link to the full Nooro funnel breakdown)

ColonBroom’s Full Funnel:

There are 11 total upsells in Colonbroom’s funnel and we bought and documented all of them for you...

But that’s just part of the picture.

If you want to see how Colonbroom is doing it, including full breakdowns of:

• The ads/landers they’re testing on all platforms (Meta, YouTube, Native)

• Their full quiz funnel

• The full upsell / downsell flows

• Cart abandon email sequences

• And much more…

It's all inside the Funnel of the Week Members Area

Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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