How to sell high ticket non "MMO" offers via "low ticket" front in info products

Info -> high ticket isn't just for "Make money" offers / offers with clear financial ROI.

Let’s discuss…

(here is a quick unpolished email dropping some "raw" notes here from a recent funnel breakdown we did for the MovesMethod info product → high ticket funnel inside the Funnel of the Week Members Area recently...)

Funnel of the Week Members: go here to see the funnel discussion thread and go here for the interactive funnel map + funnel resources

Not yet a member? Go here to get access

Now here’s the thing about this funnel…

Moves Method (Mobility program + coaching) is doing a brilliant job executing & scaling this right now.

(traffic is up nearly 40% month over month)

We went through and bought the full funnel, and might even buy the coaching (seems like a great product).

Here's the overall funnel structure:

info ($27 + $17 order bump) -> OTO 1 ($97/yr continuity) -> OTO 2 ($125 physical product) -> setter call -> closer call selling high ticket ($5k or $997 downsell)

Quick notes at each step:

|| Ads ||

Testing a ton on FB (600+ active ads now), not much volume on YouTube despite a 400k+ follower organic YT channel.

Meta ad notes:

Lots of hook variation on simple structures like this 60sec ad structure:

• Customer discovers hidden cause (not guru)

• Absolve prospect ("not your fault, it's the method")

• Name new mechanism (Schwartz Stage 3-4)

• Stack proof types: visual→emotional→functional

• Discount + urgency close

Bencivenga: proof > hype

To illustrate this approach, here is a batch of example ads (launched last couple days) using this core with hook variations (interesting to note variation ONLY on the visual, audio is the same):

|| meta ad ids ||

https://www.facebook.com/ads/library/?id=814671804702866 https://www.facebook.com/ads/library/?id=843821114752968 https://www.facebook.com/ads/library/?id=857786010238188 https://www.facebook.com/ads/library/?id=1146390653791304 https://www.facebook.com/ads/library/?id=1158423959096042 https://www.facebook.com/ads/library/?id=1169040205325285 https://www.facebook.com/ads/library/?id=1544788123380125 https://www.facebook.com/ads/library/?id=1549657766253661 https://www.facebook.com/ads/library/?id=1586240835842789

|| Front End Product ||

• Movement Toolkit front end product ($27)

Main promise: Eliminate joint pain, muscle tightness, and recurring injuries PERMANENTLY - in just 15 minutes a day - by strengthening your joints through full range of motion instead of just stretching.

All delivered via an Alen Sultanic style "Automatic Clients" lander

(built on GoHiLevel - you'll see why in a sec...)

• $27 product framed at $97 value

• $17 Order Bump - "splits in 30 days"

Key point on order bump: "ASPIRATIONAL ACHIEVEMENT ORDER BUMP" Core Offer = Eliminate Pain (going from negative → neutral) Order Bump = Achieve Impressive Skill (going from neutral → positive)

|| Upsell 1 ||

Offer: 1-year community + belt programs for $97 Framework Application:

Quick look at key points using Stefan Georgi's upsell frameworks (will post a great public video he did on this in a bit...)

• Pillars: "Get Faster Results" (coaching) + "Done-For-You" (expert guidance)

• Congruence: High - advanced mobility after basic toolkit

• No "T-Rex Arms": 6-min full sales process with congratulate/install opening

• Value Stack: $997 programs "free" + coaching for $97

• Pricing: $997 anchor → $4,997 "outside" → $97 today (3.6x front-end price)

• Risk Reversal: 30-day refund + keep programs

Why It Converts: Natural next step, removes guesswork, accelerates results, $97 feels tiny vs $997 value after $27 purchase.

|| Upsell 2 ||

• Upsell 2 - $125 one time payment - Moves Method Home Equipment Bundle (slant board, resistance band, wooden gymnastic rings)

UPSELL 2 POSITIONING:

NOT: "You need this equipment to do the program" IS: "Want EVEN LONGER-LASTING results? Add this." Key phrase: "You don't need a gym or fancy equipment to get incredible results" This is brilliant redefinition - they're selling equipment AFTER establishing you don't need it. Removes resistance.

|| Setter Call Key Points ||

All roads point to the setter call, framed as "Book your free mobility evaluation call"

You'll see this in the OTO 3 slot as well as inside the actual Skool community.

It's the entry point for the high ticket coaching offer, no doubt the real profit engine of this business.

This setter call is a qualification + urgency amplification mechanism that:

• Harvests pain points for the closer

• Positions the closer as the expert authority

• Maintains funnel momentum (24-48hr booking)

• Plants the seed that toolkit alone may not be enough

• Sets up the high-ticket close with maximum information and minimum resistance

It's Stefan's congratulate + install extended into a live conversation that transitions from "you made a great decision" to "let's see if you need more help than what you bought."

|| Closer Call Key Points ||

3-Phase Close Process:

Pain Amplification (First 15 mins)

• Quantify current state vs. desired state ("You're a 5/10, where do you want to be?")

• Mine consequences ("20 years of DIY hasn't worked... what's the cost of staying the same?")

• Future-pace decline ("People in their 60s/70s/80s wish they'd acted 20 years earlier")

• Social proof the pain ("Wife, family will bear the cost too")

Solution Presentation (Middle 20 mins)

• Position DIY as insufficient ("Less than 2% still use toolkit after 3 months")

• Present coaching as "root cause" solution (not band-aid)

• Three-pillar framework: Elimination → Movement Mastery → Self-Sustaining

• Stack deliverables: Weekly 1-on-1 calls, 24/7 coach access, group calls, custom app, lifetime materials

Price Negotiation (Final 15 mins)

• Start high ($6,800 for 6 months)

• Discount immediately ($4,800)

• Ladder down: 6mo → 3mo → payment plans → financing

• Handle objections, test commitment level

• If no close: schedule follow-up in 30 days

Key Techniques:

• Commitment Laddering: "On 1-10, how committed are you?" (Forces self-assessment)

• False Choice: Not "should you?" but "3 months, 6 months, or 12 months?"

• Sunk Cost Leverage: "You've already spent $254... why stop now when you're not seeing results?"

• Disqualify DIY: "You've been DIYing for X years... maybe stop trying the same thing?"

• Pattern Interrupt: "Life will always get in the way... when will you ACTUALLY be 10/10 ready?"

///

“There is a lot to unpack here…”

Want to see the full funnel + breakdown?

Go here to check out the full breakdown inside the Funnel of the Week Members Area

Funnel of the Week Members: go here to see the funnel discussion thread and go here for the interactive funnel map + funnel resources

Not yet a member? Go here to get access

Enjoy!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

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Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

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That’s all for today.

Have a great week!

The Funnel of the Week Team

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