You know Norse Organics. You probably know Frøya Organics. But the newest brand in this network is outgrowing all of them. And the advertorial strategy behind it is worth studying.

We dropped the full funnel breakdown (along with an interactive dashboard you can explore to see ALL the Norse/Frøya/Primal Viking ads + landers running right now) inside the Funnel of the Week Members area.

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Now, on to today’s breakdown…

The Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

If you follow DTC skincare and supplements, you've seen the Norse-Frøya network before.

Four brands: Frøya Organics, Norse Organics, Arctic Goddess, and Primal Viking.

All run by the same operator, all sharing a 21-page Facebook ad infrastructure, all pushing advertorials across Meta and YouTube.

The network as a whole does 1.12 million visits a month and continues to grow.

While Frøya (the flagship) holds steady and Norse Organics dips...

Primal Viking went from 40K to 224K monthly visits in three months:

The Strategy: One Product, Five Angles

Primal Viking sells one thing: a reindeer organ & Arctic herb testosterone supplement. But they don't run one funnel. They run five, each targeting a different male pain point with its own landing page, its own headline, and its own ad creative.

One product. Multiple entry points. Each one built around a specific pain.

The playbook: meet people where their problem is, not where your product is.

Here’s one of Gary Bencivenga's rules:

• “don't educate people into realizing they have a problem. Sell to the ones already screaming for a solution. Bigger pain, bigger opportunity.” - Gary Bencivenga

Primal Viking nailed this. Instead of one generic supplement page, they built four, each targeting a distinct problem that functions as its own market. A 42-year-old staring at his gut is not the same buyer as a teen researching gynecomastia. Different pain, different keywords, different funnel. Each page does one job: promise a solution and prove it works.

The beef organs page plays a different game. This is pure Schwartz: never manufacture desire, channel it. The guy landing on "Reindeer vs. Beef Organs" is already spending $40–60/month on beef liver capsules. Primal Viking doesn't need to create belief, just redirect the purchase. You're right about organs. You're just wrong about which animal.

Eugene Schwartz also explains why this works structurally:

• “desires subdivide from general to specialized, and whoever spots the subdivision first wins.” - Eugene Schwartz

The organ market started broad. As buyers got sophisticated, they started comparing sourcing and nutrient density.

Primal Viking saw that subdivision forming and planted a flag: grass-fed reindeer organs from Nordic herds, positioned as the upgrade for buyers who've graduated past the basics. Not a new category. The next category.

The Landing Pages: What Each One Does

1. The Beer Belly Listicle

"10 Reasons Why This Beer Belly Melter is Trending for 30–55+ y/o Males in 2026"

This is their highest-performing condition page. The above-the-fold section opens with a comparison table: Primal Viking vs. Cardio vs. New Diet. They rate each on difficulty, effects, results, and price — making the supplement look like the easiest path.

The page runs 10 numbered reasons — each building a different case for the product. "Speeds metabolism, melts man boobs and beer belly" is reason #1. By reason #6, they've introduced the Viking ancestry narrative and the reindeer organ mechanism. By reason #10, it's a 30-day money-back guarantee close.

This is what Bencivenga calls Proof Element #6: Explain the Mechanism. "When readers understand the way you do something, they can then understand how you are able to deliver the benefits you claim." The comparison table doesn't just promise results — it shows why this path is easier than cardio or dieting. It gives the reader a reason to believe before the pitch even starts.

It's also classic Schwartz: the table functions as a demonstration: Instead of telling you the supplement works, it shows you a side-by-side that lets you draw the conclusion yourself.

Claude Hopkins' line applies here: "No argument in the world can ever compare with one dramatic demonstration."

2. The Man Boobs Listicle

"10 Reasons Why This Man Boobs Melter is Trending for 35–60+ y/o Males in 2026"

Nearly identical structure to the beer belly page — same comparison table, same 10-point format, same closing CTA. The only differences are the headline, the age range (35–60+ instead of 30–55+), and the condition-specific copy.

This is a textbook template strategy. Build one high-converting listicle, then duplicate it for each condition. The URL changes, the headline changes, the demographic shifts slightly — but the persuasion architecture stays identical.

This is Bencivenga's "No Interest" exit of escape in action. His rule: "Counter 'No Interest' by addressing your headline to an urgent problem in the prospect's life." A man with man boobs scrolling Facebook doesn't care about "natural testosterone support." He cares about man boobs. The headline says his exact words back to him.

3. Reindeer vs. Beef Organs — The Competitive Play

"10 Reasons Why This Breakthrough Reindeer Organ Supplement Crushes Beef Organs for Males 30–55+"

This page doesn't target a health condition, it targets a competitor. If you're already in the beef organ supplement market (Ancestral Supplements, etc.), this page intercepts you with a direct comparison: reindeer organs vs. beef organs, nutrient by nutrient.

The comparison chart at the top covers taurine, vitamins, CoQ10, collagen, carnitine — always with reindeer winning. Then the 10 reasons make the case: "Reindeer Are Built for Domestication," "Reindeer Collagen Grows Through the Roof," "Ultra-high in Bioavailable Carnitine compared to Cattle."

Bencivenga calls this Proof Element #7: Sell Against Type and gave a formula for it: "The Case Against [whatever your market is already doing]." This page is essentially "The Case Against Beef Organs."

It works because, as he wrote, "Whenever a strong advocate of something says 'Hold on, there's a case against this,' anybody interested in that subject has to pay attention."

It also uses Bencivenga's Proof Element #4: Specifics aggressively.

The comparison chart lists exact nutrient values: 10x testosterone per ng/g in reindeer testicles, 3x Vitamin A in liver, 1.5x selenium in kidney.

Bencivenga's rule: specific numbers beat vague claims every time. "If you have a strong headline filled with specific information of potential interest to your prospects, don't be afraid to express it in however many words it takes."

4. Story-Based -> PDP

This is the only non-listicle page. It starts off with the great story-based headline:

Before getting into a powerful "Reasons why" it works trifecta:

Reindeers: "undergo the Most Extreme Androgen Surge in the Animal Kingdom"

...And calls out the real reason why what you've tried hasn't worked so far:

Follow that with some powerfully framed testimonial quotes, doctor-style authority framing, and a "How are these Testosterone results in half possible?" curiosity section. It's targeting men 40+ who are considering TRT but haven't pulled the trigger.

The testimonial style also maps to what Ogilvy called a "burr of singularity" — they should sound rough-edged and real. "My Testosterone Tripled and My Wife Can't Stop Saying How Different I am" has that quality. It's not polished. It sounds like something a real person would say.

The Ads: Shame, Transformation, and One WWE Champion

500 active Meta ads, and the creative strategy is aggressive. Three dominant copy patterns:

Pattern 1: Condition-Specific Shame Hooks

The highest-volume creatives lead with the condition: "BEER BELLY GONE," "13 YEARS OF MAN BOOBS... GONE IN 9 DAYS," "NOTHING WORKED... UNTIL THIS FIXED MY HORMONES."

Note the AD + LANDER CONGRUENCE: These ads match 1:1 with the landing pages. Beer belly creatives go to the beer belly listicle. Man boobs creatives go to the man boobs listicle. The congruence is tight & intentional.

If the ad mirrors the exact condition the prospect is already thinking about, there's no gap between what grabbed their attention and what the page delivers. Zero friction from click to read.

Pattern 2: The Competitive Angle

"Beef Organ supplements are Damaging Your T" — this creative intercepts people already in the beef organ market and redirects them to the reindeer comparison page. This is Proof Element #7: Sell Against Type at the ad level. The ad attacks the product category the prospect already trusts, which Bencivenga says is one of the most powerful credibility moves: "When you sell against type, when you criticize where a criticism is not expected, you earn instant believability."

Pattern 3: Multiple Authority FB Pages

Note the Facebook page network: Primal Viking ads don't just run from the "Primal Viking" page. They run from 9 different pages, each one creating a different trust frame for the same product.

Same product, same landing pages, completely different source credibility. A "Mark Henry" endorsement ad pulls different people than a "Testosterone MD – Bjørn Fjeld" medical authority ad. This is Bencivenga's Proof Element #9: Highly Believable Source multiplied across personas. Each page name IS the proof: the prospect decides whether to trust a celebrity, a doctor, or a lifestyle brand before they ever click.

There's a whole lot more to examine & apply to your business from what Primal Viking and all 4 of Norse/Frøya's brands are doing right now to scale in Q1 2026, which is why we built something for you:

Want More? Get the Full Breakdown + Full 4-Brand Dashboard

We just went through the entire Primal Viking subscription funnel - PLUS built a dashboard mapping the entire Q1 2026 operation behind Primal Viking, Norse Organics, Frøya, and Arctic Goddess. 

All four brands under one parent company, scaling hard in Q1 2026. Everything is in one interactive dashboard:

• 2,700+ active Meta ads — browse every creative, filter for top performers

• 197 YouTube ads — $4.25M in tracked spend, see what ad + lander combos are scaling now

• 22 landing pages — full screenshots of every advertorial, quiz funnel, and offer page

• 21 Facebook pages they're rotating ads from

• Traffic stats for all 4 brands.

Filter by platform, landing page, or FB page. Click any ad to see the full creative, copy, and CTA.

Go here to check out the Full Primal Viking Subscription Funnel Breakdown + Interactive Dashboard inside the Funnel of the Week Members Area

Enjoy!

The Funnel of the Week Team

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