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3 “Unconventional” Ways to Boost Your AOV

Oct 9, 2024

•

10 min read

3 “Unconventional” Ways to Boost Your AOV

Copy this DTC brand’s AOV-boosting approach, and profit

Funnel of The Week Team
Funnel of The Week Team
Free Funnel "Profit Audit"

Oct 8, 2024

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4 min read

Free Funnel "Profit Audit"

Is Your Funnel Leaving Money on the Table?

Funnel of The Week Team
Funnel of The Week Team
Why I just spent $862 on "gold" coins...

Sep 20, 2024

•

4 min read

Why I just spent $862 on "gold" coins...

(and the 14-step upsell sequence made me do it)

Funnel of The Week Team
Funnel of The Week Team
The Emotional Triggers That Make Your Best Customers Buy

Sep 2, 2024

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6 min read

The Emotional Triggers That Make Your Best Customers Buy

OBVI's Collagen funnel breakdown + Direct Response Framework to craft emotional journies that skyrockets conversions and revenue

Funnel of The Week Team
Funnel of The Week Team
The “Zero Discount” Upsell?

Aug 28, 2024

•

14 min read

The “Zero Discount” Upsell?

preserves margin + the most clever upsell #1 positioning, ever?

Funnel of The Week Team
Funnel of The Week Team
Advertorials: Best Practices, Key Metrics, Mistakes & More

Aug 21, 2024

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6 min read

Advertorials: Best Practices, Key Metrics, Mistakes & More

plus the #1 mistake that kills mobile advertorial performance (and an easy way to fix it)

Funnel of The Week Team
Funnel of The Week Team
FB Ad Creative Fatigue & the "Angle Iteration" Strategy Liven App uses to Completely Defeat it...

Aug 20, 2024

•

10 min read

FB Ad Creative Fatigue & the "Angle Iteration" Strategy Liven App uses to Completely Defeat it...

they launch 1000+ unique ads per month, here's their strategy

Funnel of The Week Team
Funnel of The Week Team
These 5 Order Bump "Levels" Boost Your AOV

Aug 14, 2024

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13 min read

These 5 Order Bump "Levels" Boost Your AOV

but Order Bump Level 4 can get you in trouble

Funnel of The Week Team
Funnel of The Week Team
They started with $200 and built a $100M+ DTC empire

Aug 8, 2024

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17 min read

They started with $200 and built a $100M+ DTC empire

Breakdown: The 3 Stages of Scale & 3 Customer Types they Targeted

Funnel of The Week Team
Funnel of The Week Team
sudden ads shutdown for $500M business (all ad platforms)

Jul 31, 2024

•

6 min read

sudden ads shutdown for $500M business (all ad platforms)

what he did next...

Funnel of The Week Team
Funnel of The Week Team
Health VSL Analysis: Glucotrust

Jul 29, 2024

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18 min read

Health VSL Analysis: Glucotrust

This week's Funnel of the Week featured funnel

Funnel of The Week Team
Funnel of The Week Team
The "Gen Z" Gif-based Text Salesletter (least boring TSL ever)

Jul 26, 2024

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13 min read

The "Gen Z" Gif-based Text Salesletter (least boring TSL ever)

Plus, 4 Expert Strategies to Reduce CPA + Boost AOV

Funnel of The Week Team
Funnel of The Week Team
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Funnel of the Week

Funnel of the Week

In-depth breakdowns of today's top DTC funnels


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