Advertorials: Best Practices, Key Metrics, Mistakes & More

On this week's Funnel of the Week episode, we dove into a surprising advertorial funnel that's quietly banking 7-figures/month for this everyday household product...

Full breakdown drops on Monday inside our Funnel of the Week Members Area.

(btw - This funnel has probably the best executed first upsell we've ever seen.)

But before diving into the funnel, we picked Brandon Ham's brain on one of his favorite conversion methods:

The ADVERTORIAL.

Brandon is ex-Agora, and co-founder of 021.inc copy agency (https://021.inc/) and one of the top minds when it comes to creating Direct Response funnels that convert - especially advertorials.

(Follow him on Twitter/X here: https://x.com/iambrandonham )

Watch this clip to see Brandon break down some highly tactical insights all about how to leverage Advertorials to convert more Direct Response / DTC clicks into sales.

You'll discover...

* Revealed: The #1 mistake that kills mobile advertorial performance (and an easy way to fix it)

* Why CTR doesn't always predict winners

* New to advertorials? Why this little-used advertorial type should be your go-to for launching new offer

* The secret to finding hot advertorials that the spy tools won't show you

* 2 polar opposite price points that advertorials crush it for (and the "happy medium" sweet spot)

* How adding this one page to your funnel could unlock ice cold traffic from native and display ads

* Brandon's go-to advertorial style for any ecom brand (before he even looks at the product)

* Impulse buy vs high education: Where Brandon sticks the first link in an advertorial (and when to bury it)

* The counterintuitive reason why a "failed" advertorial test could be a huge opportunity in disguise

* The 2-second "mobile fold" test that can make or break your advertorial ROI

* Listicles vs Advertorials vs "Blind" landing pages - How to decide which one to use when you’re starting out

* 5+ Proven Advertorial Styles for ANY DTC Offer (And How to Pick the Perfect One in 2 Steps)

* The image-to-text ratio "rule of thumb" Brandon uses to keep fickle readers glued to the page & itching to convert

Watch the 30 minute clip and get ready to take notes...

And stay tuned for the full episode which drops on Monday inside our Funnel of the Week Members' area, go here to get access.

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!