FTC vs. Info Products: The "End of an Era?"

Are we witnessing the “end of an era” when it comes to MMO info products?

The FTC is going after MMO info products, hard.

Like this FTC settlement where Dean Graziosi was forced to pay the FTC $1.25 million, as just one part of a total $16.7 million settlement:

(…and permanently BANNED all of them from selling “wealth creation” programs in the future.)

And just this past 30 days, the FTC has started to come after other “ Info Products like Ascend Ecomm, Ecomm Empire Builders, FBA Machine and more.

Right now more than ever…

Compliance is key for any offer related to “Making Money Online.”

…Which is why the offer we're covering in this week’s Funnel of the Week episode is so impressive.

We’re talking here about Booming Bookeeping’s “Keyboard Rich Challenge”

Not only is this offer flying under the radar in terms of compliance, but it’s also doing some solid volume.

Just check out the traffic estimate versus perennial info product powerhouse, the Mikkelsen Twins’ Publishing.com:

At ~600k visitors per month, that’s ~60% of the traffic volume of the Mikkelsen Twins’ offer, this is probably a 7 figures per month business.

What’s even more impressive is the funnel’s ability to sell a $5k back-end mentorship product—without ever needing a sales call.

This week’s Funnel of the Week featured offer & funnel is a masterclass in engineering engagement, leveraging a smart mix of content, strategic offers, and follow-ups to guide prospects from a low-ticket challenge to a high-ticket sale.

Go here to see the full funnel & breakdown (including every step of the 34 step followup email nurture & sales sequence)

…But in this newsletter let’s take a quick look at 5 reasons why this offer does so well and what you can apply from it in your own offers asap:

5 Takeaways from Booming Bookkeeping’s Info Product Success

1. Compliance & Credibility: Ditch the Hype, Build a Real Business

In an industry full of overhyped promises and the resulting big FTC fines, here’s Booming Bookkeeping Business funnel sets itself apart in terms of compliance and credibility:

Instead of pushing some gimmicky get-rich-quick scheme, it’s focused on teaching you how to build a real, service-based business: Virtual Bookeeping.

The messaging is grounded, focusing on realistic outcomes and actionable steps instead of unrealistic guarantees.

This approach builds credibility while staying within compliance bounds, allowing the funnel to scale without running into regulatory issues.

2. Self-Liquidating Front-End Offer

Rather than relying on traditional lead magnets or free webinars, this funnel begins with a $47 paid challenge, delivered live over 5 days.

This “self-liquidating” front end offer does a couple things:

• It helps cover paid traffic acquisition costs

• It also qualifies leads for the high ticket offer that really drives this business

But that’s just the beginning of the funnel…

3. Structured Funnel Stages for Relationship Building

The funnel is designed with clear, intentional stages that guide participants through their journey, starting with the low-cost challenge, moving to a $47 or $197 VIP challenge experience upsell (below)

…and finally offering the $5k mentorship.

Each stage builds on the previous one, fostering trust and increasing perceived value, while boosting AOV & adding profit & margin with each additional sale.

This gradual process makes prospects feel more comfortable investing in the high-ticket product, creating a seamless sales experience without direct outreach.

But the real magic is what happens during the 5 day challenge…

4. Engaging Through Valuable Content: The Key to High Ticket Sales WITHOUT a Sales Call

The Booming Bookkeeping Business funnel excels at delivering valuable content throughout the challenge, which serves as the backbone for nurturing leads.

The challenge format builds a strong relationship over several days, giving prospects the opportunity to interact with the company’s coaches &. material, see real results, and trust the process.

This deep engagement effectively substitutes for the personal connection typically achieved through a one-on-one call, making the $5k offer a natural and compelling next step.

By the time the $5k mentorship offer comes around, participants are already engaged and primed to buy, eliminating the need for a sales call.

5. Email-Driven Nurture and Upsell Strategy

A 34-step email follow-up sequence ties everything together and is crucial to this offer’s success:

Each email is designed to:

• Nurture leads

• Build trust

• Drive engagement

• Handle objections

• And eventually, drive sales of the high-ticket mentorship

By reinforcing social proof, presenting the mentorship offer at just the right moment, and using well-timed scarcity tactics, the funnel converts high-ticket sales without the need for a direct conversation.

This approach keeps the sales process scalable while ensuring prospects feel ready to commit to the $5k program.

Wrapping up…

This Booming Bookkeeping Business funnel is a standout example of both how to run a compliant MMO info product and also how to sell high-ticket products without the need for a traditional sales call. 

By combining transparency, strategic funnel stages, and a powerful email follow-up system, this funnel seamlessly guides prospects from a $47 challenge to a $5,000 mentorship offer. It’s not just about selling—it’s about building trust, engaging with value, and engineering conversions at scale.

(Go here to see more on how they do it inside this inside this week’s full Funnel of the Week episode)

Check it out!

And have a great week.

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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