Ever wonder how to turn low ticket front-end buyers into high LTV customers?

We just dropped a fascinating funnel breakdown inside the Funnel of the Week Members Area that shows exactly how it's done…

At first glance, the funnel structure looks deceptively simple:

• Front end: $27 physical book

• Upsell 1: ~$50/mo supplement

• Upsell 2: $30/mo continuity program

But here's what makes this funnel special...

The magic isn't in the products - it's in the psychological framework behind them.

And once you understand it, you can adapt it to virtually any market.

Dig around online and you’ll see this exact framework crush it for:

• Information products

• Physical products

• Professional services

• SaaS

• High-ticket coaching

• Local businesses

Let’s take a look at exactly how it works…

THE 3-STEP FRAMEWORK:

Part 1. Low-Friction, High Perceived Value Front End ($27 Physical Book)

Watch the VSL & you’ll see how they masterfully hook prospects off the bat:

• Identifies relatable daily experiences

• Links them to a serious concern

• Builds scientific credibility

• Uses low price to eliminate resistance

At $27, it's a no-brainer offer. 

But watch what happens next...

2. Strategic Supplement Upsell (~$50/mo)

Their transition to upsell #1 is brilliant:

• "Now that you understand the problem..."

• Leverages established authority

• Makes implementation automatic

• Introduces continuity naturally

But the next upsell is where it gets really interesting...

3. Lifestyle Integration Continuity Info-product Upsell ($30/mo)

The final piece completes the puzzle:

• Creates ongoing support structure (and reason to charge monthly)

• Makes success feel inevitable

• Deepens engagement

• Adds second, high-margin continuity stream

Now let’s take a closer look at what makes the whole thing work…

2 Reasons Why This Works So Well…

#1 Problem Evolution

They systematically expand the core problem:

• Front end: Agitate primary fear

• Upsell 1: Solve implementation friction

• Upsell 2: Provide ongoing support

Each offer feels inevitable, not optional.

#2 Price Psychology

Notice the progression:

• Start low ($27) to secure commitment

• Build massive value before higher prices

• Stack solutions to justify investment

• Layer in multiple continuity streams

(Go ahead and test out this approach in your business)

But here's what I couldn't fit in this email...

Inside our Funnel of the Week members area, you'll discover:

• All the NATIVE ADS they are scaling right now

• The exact health niche they’re in (it's brilliant)

• Full VSL scripts (front end, upsell #1, upsell #2 included for you to analyze & model)

• Complete customer journey map

• Every email sequence (post sale, anti-churn cancellation flow, and more)

Plus, we bought the product ourselves and documented everything on every page of the funnel with a fully interactive funnel map.

Go here to get access inside the Funnel of the Week Members Area

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!