3 “Unconventional” Ways to Boost Your AOV

Who doesn’t want more average order value (AOV)?

More cart value = more revenue & more profit.

The Funnel of the Week brand we’re going to take a peek at today does an insane job of boosting AOV in 3 specific ways.

(and we’ll get into each of them in just a moment)

But first a quick update on what’s been going on inside Funnel of the Week Members Area:

Each and every week we drop a new funnel breakdown inside the Funnel of the Week Members Area…

This week it was the VSL funnel from Reset Digestion

(They spent $11M just on YouTube this past year…)

Check out the VSL, upsell & post purchase VSLs and everything else with this funnel inside the Funnel of the Week Members Area.

Go here to get access.

Now let’s dive into today’s content…

3 “Unconventional” Ways to Boost eComm AOV

DTC ecomm brand Nooro’s funnels are a masterclass in maximizing average order value (AOV). 

We had Matt Matorano on a Funnel of the Week episode recently to review a ecomm company who happens to use his funnel software, Checkout Champ.

(A lot of what we discuss here is enabled by Checkout Champ’s customizability)

Nooro sends to a variety of advertorials like this one:

When you click on the CTA in that advertorial, you’re sent to the Nooro sales page:

And when you click on that “Get 50% off today only”...

You’re taken to the order page where you’ll see hit with the first major AOV booster.

Ready?

AOV Booster #1 -  The Bundle Discount

Instead of trying to sell a single unit…

Nooro presents several bundle options out of the gate - to get more Nooro units into your hands and more revenue into their pockets.

Here’s how it looks:

Notice how the pricing is positioned around the per-unit price - so the bigger the bundle, the bigger the discount on a per-unit basis.

(strengthening the appeal of spending more to save more)

And btw - if you “cheap out” and order just one unit?

Spoiler alert: 

You’ll get hit with an upsell #1 variation (with a brilliant VSL) where the face of Nooro, Dr. Jeremy Campbell, very compellingly explains why you should get a 2nd unit.

(Watch all Nooro’s funnel VSLs inside the Funnel of the Week Members Area)

But we’re not done yet adding AOV, and we haven’t even left the order form yet…

AOV Booster #2 - High Margin Order Bump Add-Ons

We’re still on the order form, and Nooro gives us another opportunity to spend money to get more value:

• Get your Nooro units faster

• Get protection on your Nooro units

We talked more about it with Checkout Champ founder Matt Matorano in the full episode, but expedited shipping and insurance these are two high-margin ways to provide value to your customers while adding solid AOV boosts.

(And insurance & expedited shipping doesn’t have to be very complicated to fulfil - again more details in the full episode)

AOV Booster #3 - Add Continuity Offers, “Creatively”

The problem with many ecommerce products (even some of the best ones) is this:

They are “one-and-done” products.

We talked about this recently in our Funnel of the Week breakdown of Ridge Wallets (available in the Members Area).

In Ridge’s case, wallets are something most people buy only every 7 years.

Ridge’s solution to boosting Lifetime Revenue (LTV) was not in trying to sell more wallets to their customers.

It was adding a ton more SKUs - more products -  to sell to those existing customers who came in on a wallet purchase.

(They’re now selling luggage, a full array of “EDC” items, and a whole lot more)

If Nooro was dumb/lazy, they could have stopped at just selling a one-off product. And they would have missed out on a ton of revenue.

Instead, Nooro brilliantly finds a way to put together continuity offers that add more value while also requiring an ongoing subscription:

(Again they sell this as Upsell #2 via a VSL, which you can watch inside the Members Area)

Here’s how Nooro frames this consumable / continuity offer:

"Nooro Knee Massager rebuilds your cartilage and reverses the damage on your knees, so you can get lasting relief and ultimately erase pain for good .

However… While you are waiting for a complete recovery , you’ll probably want some temporary relief so you can enjoy your life right away.

That’s where Nooroo Knee Pain Relief Patches come in.

They are more like a quick fix that provides relief right now, so you don’t have to sit around and wait for the Knee Massager to do its magic."

And boom - there you have it: a subscription consumable offer:

(Made even more of a “no brainer” with the 90 day guarantee)

BONUS: Info Product Subscription Upsell???

But Nooro isn’t done yet…

Because Upsell #3 (again sold via a brillant VSL) presents a highly valuable subscription info product that adds even more value, at a $97/month price point:

(See more on how they frame this inside the full Funnel of the Week episode)

So there you have it…

3 “Unconventional” ways to add AOV (and LTV) to your funnel, courtesy of the DTC geniuses at Nooro.

Watch the full episode + breakdown inside Funnel of the Week Members Area.

Check it out!

And have a great week.

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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