this "mullet" funnel wins over the #1 toughest / most skeptical market

Ever seen a mullet haircut?

It’s "Business up front, party in the back."

Well turns out the "mullet" is a great metaphor for this past week's Funnel of the Week:

Why?

Because instead of "business up front, party in the back..."

...It's branding up front,

…direct response in the back.

This branding component up front?

Gets you & your offer in the door.

Do this the right way, and it gets even the most skeptical, sophisticated markets to know / like / trust you & your offer.

(Skeptical, sophisticated markets like MOMS - one of the toughest customer types around - and the market this week's Funnel of the Week caters to specifically)

Want to see a "mullet" funnel in action?

Go here to check out the full funnel breakdown and all the ads / landing pages / funnel steps & more, inside the Funnel of the Week Members Area.

(Plus this brand does a really slick quiz funnel... You'll see all the steps inside this week's Funnel of the Week installment)

See you inside the Funnel of the Week Members Area!

Have a great weekend!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!