The Emotional Triggers That Make Your Best Customers Buy

We just released our breakdown of Obvi’s monster Collagen offer inside the Funnel of the Week Members Area:

(Go here to get full access)

Before diving into the funnel itself, Kory Basaraba, our guest expert, shares a game-changing framework for crafting an emotional journey that skyrockets conversions and revenue.

Kory has been building & running direct response funnels since 1998, and is the founder of growfastdigital.com.

He has led the build and scale of high-performing direct response funnels for brands like Time Life (where he 10x’d their output of infomercials by pioneering a leaner “digital-first” approach), Agora Financial, Ryan Levesque, Onfolio, Food Revolution Network and many more.

Watch this clip from the full breakdown walking through Kory’s step-by-step approach on how to craft the “Emotional Triggers” that make your best customers buy:

Watch the clip here or check out the full recording, funnel map & swipes inside the Funnel of the Week Members Area.

On this clip from the full episode inside of Funnel of the Week’s Members Area, you’ll discover…

• The strange link between your customer's emotional journey and your funnel's cash flow (and how to optimize it for maximum revenue)

• Discover the 4 critical emotions your landing page MUST trigger in prospects to maximize conversions

• The "Game Character" method for diagnosing where your funnel is leaking money (and the simple tweaks to plug the holes)

• Why ignoring just one of these 11 key elements on your sales page could be costing you up to 50% of your sales

• The little-known reason why your best customers buy (hint: it has nothing to do with price or product features)

• How smart D2C brands like OBVI are using this "Desire Stacking" strategy to sell more on upsells and cross-sells

• The 4 questions you must answer about your prospect to craft high-converting, emotionally compelling copy

• How to "future pace" your prospect to skyrocket their desire for your product (most marketers get this dead wrong)

• The #1 skill you need on your team to scale your funnel from 7 to 8 figures (and where to find people who have it)

BONUS: Discover why the world's top direct response companies are adding these key "credibility layers" to their sales pages (and how you can too)

Watch the clip here…

…or get the full breakdown, funnel map, swipes & more inside the Funnel of the Week Members Area.

More on What’s Inside Funnel of the Week Members Area

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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