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The 10-Second Ad Playbook Behind this "Old School" Info Product's 845% Growth

Feb 23, 2026

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18 min read

The 10-Second Ad Playbook Behind this "Old School" Info Product's 845% Growth

from zero to 330k visits in <90 days

Funnel of The Week Team
Funnel of The Week Team
Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Feb 16, 2026

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16 min read

Advertorial Playbook Behind Primal Viking's 245% Growth Last Month

Subscription Supplement funnel scaling via this Advertorial + Meta ad strategy

Funnel of The Week Team
Funnel of The Week Team
3 Advertorials. 4 Million Visits a Month. For a Pillow.

Feb 5, 2026

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3 min read

3 Advertorials. 4 Million Visits a Month. For a Pillow.

Derila Ergo sells a $30 pillow. The engine behind 4.1M monthly visits? Three 10,000-word advertorials targeting three different pain points.

A guy who knew nothing about orchids built a $500K/year business teaching people how to care for them.

Jan 30, 2026

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8 min read

A guy who knew nothing about orchids built a $500K/year business teaching people how to care for them.

The Power of Niche Info Products

Funnel of The Week Team
Funnel of The Week Team
The most expensive lie in marketing is “everything’s fine” ⚠️

Dec 19, 2025

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2 min read

The most expensive lie in marketing is “everything’s fine” ⚠️

Why in-house teams often can’t say the one sentence you need to hear

Funnel of The Week Team
Funnel of The Week Team
Did Eugene Schwartz get this WRONG?

Dec 16, 2025

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8 min read

Did Eugene Schwartz get this WRONG?

What Peter Thiel's Mentor would say about this $6.95 info product?

Funnel of The Week Team
Funnel of The Week Team
The sock company doing $254 AOV (their post-purchase sequence is wild)

Dec 15, 2025

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14 min read

The sock company doing $254 AOV (their post-purchase sequence is wild)

They're running 680+ active ads... but the real money happens AFTER checkout

Funnel of The Week Team
Funnel of The Week Team
The creative testing system that wins by being wrong 9,900 times ⚡

Dec 3, 2025

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2 min read

The creative testing system that wins by being wrong 9,900 times ⚡

What Norwegian triathlon can teach you about making ads that never bankrupt you.

Funnel of The Week Team
Funnel of The Week Team
When Your Meta creative won't work on Google...

Dec 2, 2025

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1 min read

When Your Meta creative won't work on Google...

"Google requires different creative than Meta."

Funnel of The Week Team
Funnel of The Week Team
The analytics trap nobody warns you about 📊

Nov 24, 2025

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2 min read

The analytics trap nobody warns you about 📊

Why “proper dashboards” collapse the moment they meet real workflows

Funnel of The Week Team
Funnel of The Week Team
Black Friday Email & Offer Mega-Swipe (download)

Nov 15, 2025

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5 min read

Black Friday Email & Offer Mega-Swipe (download)

swipe & deploy the top email (and offer) strategies from top D2C brands

Funnel of The Week Team
Funnel of The Week Team
The metric that makes your brand fragile 📉

Nov 13, 2025

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2 min read

The metric that makes your brand fragile 📉

How “good numbers” quietly turn into a trap for D2C and info product companies

Funnel of The Week Team
Funnel of The Week Team
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Funnel of the Week

In-depth breakdowns of today's top DTC funnels


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