"old" info offers (non-MMO) + new platform = $25M?

One of our Funnel of the Week Members recently asked for a breakdown of a non-MMO info product funnel:

Which was a great excuse to dig into one of the most fascinating info product offers of the past 12 months.

This time, we walked through a non-MMO info product funnel from 2021 that basically shut off it's original source of paid traffic:

...before finding massive success on an entirely new traffic channel:

That's $23 million in revenue - from just this one channel - in just the past 180 days.

Maybe you’re wondering…

What's the offer?

And WHY do we think they should they reconsider add their "old faithful" traffic channel into the mix?

Here's a hint:

$272 > $39

Wtf does that mean???

Find out inside our latest funnel breakdown in the Funnel of the Week Members Area.

Already a member? Here's a direct link to the post.

And if you’re not yet a member…

Go here to get access to the Funnel of the Week Members Area

Enjoy!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!