What’s one way to open up cold audiences?

Try this Proximity Reframe:

We just broke down DTC hemp T-shirt brand UNDRDOG’s funnel inside the Funnel of the Week Members Area, here’s how they’re doing it:

Here’s how the founder frames it in the copy:

Or check this body copy on the FB ad:

Of course it’s going to be hard to sell a $40 T-shirt on the back of this proximity reframe alone.

But that’s not the point.

It gets the click & gets you to the sales page, where more benefits get stacked:

Oh and by the way - 1 in 100 orders WIN A FREE GOLD BAR

There’s a ton going on in this funnel worth swiping & applying to your funnel - even if you’ll never sell a T-shirt.

We just went through and broke down the whole funnel:

The UNDRDOG breakdown inside Funnel of the Week includes:

- Complete ad copy and headline library with running-day counts

- Founder-direct ad transcript analysis (Chuckie's fertility origin story, the burn test, the construction-veteran fabric-rating bit, the "Aaron calls a customer" testimonial format with Brock the plumber)

- Full LP teardown with above-the-fold, mid-page, and bottom-page sections

- Cart popup sequence with timer screenshots and accept-rate social proof breakdown

- Both OTOs with conversion-logic analysis (the 8:39-timer 3-pack and the 9:23-timer $3.95 priority shipping)

- The wallet pass + $5 gift card mechanic walkthrough

- Post-purchase survey question-by-question analysis with strategic intent of each prompt

- Multi-platform ad presence (Meta, Google Search, Google Shopping, YouTube, TikTok)

- Specific funnel issues flagged with suggested fixes 

Have a great week,

The Funnel of the Week Team

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!