Heads up: we just dropped the replay of this training inside a new FB group:
(( original email below for more context ))
Every DTC operator I talk to has some version of the same scar tissue.
Account restrictions out of nowhere. Disapprovals on creative that ran clean for six months. CPMs creeping up quarter after quarter. A compliance team somewhere deciding the funnel is too aggressive, too supplement-y, too whatever-the-policy-is-this-week.
Meanwhile there's a parallel traffic ecosystem that has none of this.
No pixels. No ad accounts. No policy team. No appeals process. No "your asset has been restricted."
Just operators sending emails to lists they own — to people who asked to be there, with offers they personally vouched for.
It's been the quiet backbone of direct response for 25 years. The biggest names in DR health, supplements, and info-products have been quietly leveraging this approach.
And it scales.
Cold buyers. Real volume. No platform between you and the customer.
Watch the replay here with one of the top operators on this platform, who manages multiple 7 figures per month in email revenue across a portfolio of DR health brands.
We're covering:
How to source quality lists in your category (and even how to leverage this traffic platform if you don’t yet have a list)
The three deal structures that move traffic in this ecosystem and which one to lead with
The email template that converts cold rented traffic into your own owned subscribers on the first send
How 7-figure operators turn buyer lists into compounding revenue — without spending a dollar on ads
The back-end revenue system most DTC brands never build
It's called The DTC Email List Collaboration Playbook. 60 minutes, live Q&A, replay sent.
If your acquisition is over-indexed on one or two ad platforms right now, this is the call.
Have a great week,
The Funnel of the Week Team
More on What’s Inside Funnel of the Week Members Area
Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:
We continue to stack full funnel breakdowns each and every week inside the Members Area:
We’ve got:
ecomm funnels
VSL funnels
Info Products funnels
(and more)
…And we add new funnel breakdowns & swipes each week.
So if you have a funnel you want us to break down?
(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)
Just let us know and we’ll add it to our Funnel of the Week “next up” list.
We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.
If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.
The big idea of Funnel of the Week is this:
We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.
Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:
Check it out. We’re doing a special “early bird” price for access for a limited time.
And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com
That’s all for today.
Have a great week!
The Funnel of the Week Team
PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com
PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts
PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!
