Remember this video from Purple Mattress?

watch it here

It's 10 years old.

But it's videos like this that took Puple Mattress from a Kickstarter product with a humble $25,000 dollar goal...

...to a D2C mattress powerhouse generating hundreds of millions of dollars in revenue per year.

Even going public on the NASDAQ stock exchange.

Key part of this video?

The EGG demonstration - not telling you but SHOWING you just how SOFT these mattresses are:

Fast forward to 2026.

DTC insole brand Stepprs I took the "show, not tell" approach of Purple Mattress

And used it to create a series of ads that demonstrated the benefits of these insoles, helping to push this offer to nearly a million visits a month

We just broke down their entire DTC funnel inside Funnel of the Week Members Area, including everything they do to go from a low-ticket front end to nearly $200 in cart value ...

see the full breakdown

Here’s how to check it out:

Have a great week!

The Funnel of the Week Team

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

see all the funnels inside the Members Area

We’ve got: 

  • ecomm funnels

  • VSL funnels

  • Info Products funnels

  • (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

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