How Norse Organics' Primal Viking Keeps Scaling...

This dashboard shows you all the Advertorials + ads + funnels that keep crushing it for this DTC empire

March 20, 2026

Want to see battle-tested ad → lander → offer playbook on how to scale DTC brands across multiple verticals?

Look no further than the Norse Organics empire.

  • Frøya Organics (women's skincare)

  • Primal Viking (men's health supplement)

  • Norse Organics (anti-acne skincare)

  • Arctic Goddess (women's hormonal health supplement)

We've broken down Primal Viking, Frøya and Norse inside the Funnel of the Week Members area, and you'll see that they run the same battle-tested playbook on each brand:

  • Meta ad distribution among 43 shared FB pages

  • Advertorial-led top of funnel landing pages

  • Solid YouTube ad presence for 2 of these brands

Here for instance is the the Funnel of the Week full funnel for Primal Viking:

Primal Viking traffic is up 805%+ since November and continues to scale month over month.

Also - so you can keep track of everything this DTC portfolio is doing across 4 brands...

We also built an interactive dashboard walking you through every:

  • Meta ad

  • YouTube ad

  • FB page (43 unique pages in their “whitelisting” network)

  • advertorial / listicle / quiz funnel landing page

  • And step they're using now to run this DTC empire running 4 DTC health/wellness brands from a single playbook.

Here's what we found:

→ 43 Facebook pages sharing a single influencer network
→ 7,956 Meta ads + 184 YouTube ads running right now
→ 22 landing pages across 4 verticals (skincare, testosterone, acne, weight loss)
→ 1.3M+ combined monthly visits
→ Primal Viking grew +805% in traffic since November

You'll see the same tried-and-true tactics across all 4 brands:

→ Listicle-style advertorials disguised as editorial content
→ FB "persona" pages (Dr. Amy, Nordic Wellness Secrets, etc.) running ads to these advertorials
→ Quiz funnels that segment visitors before the pitch
→ And much more

It's all ready for to explore & study inside a fully interactive dashboard — filter by brand, platform, landing page, and browse every ad creative with full copy breakdowns.

Want to dig more into how Norse Organics scales these 4 DTC beasts?

Here are links for Funnel of the Week Members to all the resources:

Member Area Resources

Not yet a Funnel of the Week member?

Have a great week,

The Funnel of the Week Team

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

  • ecomm funnels

  • VSL funnels

  • Info Products funnels

  • (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!