If you’re selling anything in the health or beauty space…
…you’re going to want to check out what the Norse Organics / Frøya Organics empire is doing right now to drive 1.5M clicks per month to their health & beauty Direct Response Ecomm empire.
Inside the Funnel of the Week Members Area, we just dropped an interactive Q3 Dashboard showing exactly what they’re doing across all 4 brands,
…Including:
12,928 total ads - all ready for you to swipe, study & model - captured across the 4-brand empire:
12,709 Meta / Facebook ads running from 32 different FB pages
196 YouTube ads
23 Google Display ads
188 unique landing pages captured and screenshotted
84 advertorial landing pages: 53 "X reasons why…" advertorials + 31 listicles
(plus 44 product pages, 43 funnels, and 17 quiz funnels)
Want to see the full dashboard? Here’s how to check it out for yourself:
Already a Funnel of the Week Member? Go here to see the dashboard inside the Members Area.
Not yet a Funnel of the Week Member? Go here to get access.
That’s all for today.
Have a great week!
The Funnel of the Week Team
More on What’s Inside Funnel of the Week Members Area
Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:
We continue to stack full funnel breakdowns each and every week inside the Members Area:
We’ve got:
ecomm funnels
VSL funnels
Info Products funnels
(and more)
…And we add new funnel breakdowns & swipes each week.
So if you have a funnel you want us to break down?
(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)
Just let us know and we’ll add it to our Funnel of the Week “next up” list.
We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.
If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.
The big idea of Funnel of the Week is this:
We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.
Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:
Check it out. We’re doing a special “early bird” price for access for a limited time.
And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com



