While everyone debates TikTok's future, this funnel just did $830k in 7 days...

Everyone's asking what happens to TikTok next...

But they're missing the bigger story:

While traditional marketers debated TikTok's future, in 2024 savvy DTC brands quietly built $800k/week funnels using a completely different playbook.

The fascinating part?

They're using classic DR principles - but their creative execution is unlike anything we've seen before.

We've been studying the winners, and what we found is very interesting:

• These are proven DR offers that could work anywhere

• But the way creators are selling them on video? Pure innovation. (And massively relevant even if you’re “only” running on Meta or YouTube)

• The numbers we're seeing? Truly impressive.

Here's just one example that crossed our desk:

That’s $830k in revenue, in just 7 days.

The full breakdown just went live in the Members Area, including:

• The top performing creative angles they're using

• The exact proof elements driving sales

• Most important: Why these insights matter for ANY platform you're running on

This is just the start. All week inside the Members Area we're dissecting the top TikTok Shop funnels that are quietly crushing it in 2024.

Want to see exactly how they're doing it?

Here’s where to join us inside the Funnel of the Week Members Area.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!