Try this 🔩 "Bolt-On" Ad -> Lander Test

If you have a landing page / PDP / Sales Page that’s already converting…

Try this “Bolt-On” ad → lander test to see if you can beat your control:

First, some back-story:

eComm mega-offer GroundingWell is driving nearly 1 million clicks per month...

And 90%+ of the ads go to one of these 4 landers:

Now here's the thing...

The landers here have pretty general "catch all" language for the many health conditions that GroundingWell claims to help with.

But GroundingWell's ads themselves often talk about specific health conditions.

(Here's one quick analysis we did just on one batch of their image ads... Add in the video ads you'll see a ton more unique health angles)

Here’s one example: a great use of Meta's Carousel ad type to tell a symptom-specific story around how the device helped a user with autoimmune issues:

BUT…

This ad still points at the general lander:

Which is why it's great to see GroundingWell testing this particular ad / lander combo:

AD: SYMPTOM RESOLUTION STORY

LANDER: 🔩 "Bolt-On" Symptom Resolution Story

Here they've simply "bolted on" the symptom resolution story to the existing control lander, both above the fold (as the first carousel item)...

...And as a dedicated panel (with the full story video) below the fold:

Btw - We broke down the 13 ad frameworks GroundingWell is currently testing this month (responsible for ~1000 total active ads) inside this week's Funnel of the Week breakdown.

PLUS the full funnel breakdown where you'll also see…

• their 3 pre-order AOV boosters...

• And the full 3 step upsell funnel...

All contributing to a $390 cart value:

Go here to check it out inside our latest funnel breakdown in the Funnel of the Week Members Area.

Already a member? Here's a direct link to the post.

And if you’re not yet a member…

Go here to get access to the Funnel of the Week Members Area

Enjoy!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!