this offer has 2600 active facebook ads?

$97 -> $1125+ upsell personal development / bizopp

Author

Funnel of The Week Team
July 29, 2025

MindShifting (full breakdown inside the Funnel of the Week Members Area) has 2600 active Facebook ads right now:

Take a look you’ll see they have ads running from as long ago as 12 months ago.

It’s very interesting to see how they're creating an entirely new category while moving their market through awareness evolution.

We analyzed their longest-running ads vs. their latest batch and discovered a Eugene Schwartz-level strategy in action:

Their oldest ads: "Want a successful coaching business?"

(all these ads are still running btw…)

Their newest ads: "BREAK FREE from life coaching and talk therapy"

  • How they moved from competing IN life coaching to competing AGAINST it

  • The mechanism shift that makes their $375/month upsell feel like a steal

  • How they make their "works in 5-10 minute" claim actually believable

This isn't just awareness stage targeting - this is market sophistication mastery that creates new categories.

Let's break down 4 evolution secrets you can steal right now:

Secret #1 - From Solution-Aware to Category Creation

MindShifting's longest-running ads positioned them as a better coaching solution:

  • "Say goodbye to life coaching and hello to this cutting-edge approach"

  • Comparison charts: Life Coaching vs MindShifting

  • Target: Coaches wanting better methods

But their latest batch positions life coaching as the problem itself:

  • "BREAK FREE from life coaching"

  • "Don't be the coach who talks. Be the coach who transforms"

  • Target: People escaping failed solutions

see the exact messaging evolution inside the Members Area

The insight? Once you dominate solution-aware, create a new category by repositioning existing solutions as problems.

Secret #2 - The Subconscious Bypass Mechanism

Their breakthrough was introducing a new mechanism that explains why traditional methods fail:

Old Promise: "Faster coaching results"

New Mechanism: "Direct subconscious access vs conscious mind work"

Credibility Bridge: "Coaching works on 5% of decisions (conscious), we target 95% (subconscious)"

see the complete mechanism breakdown inside the Members Area

Key Point: This makes their "results 5-10 minute" claims believable because they explain WHY it's possible.

Secret #3 - Competitive Displacement Psychology

Instead of saying "we're better," they reframe the entire landscape:

  • Life coaching = "THE OLD WAY" (red, outdated)

  • MindShifting = "THE NEW WAY" (green, cutting-edge)

  • Visual contrasts that create urgency through obsolescence

The psychological trigger: FOMO about being left behind with "outdated methods"

Secret #4 - Upsell Pricing “Sweet Spot”

Here's how they make their 3x$375 payment feel like a bargain:

Competitive Anchoring:

  • RTT (Marisa Peer): $7,000-$12,000

  • Tony Robbins: $4,990 per module

  • MindShifting: 3x$375(looks cheap by comparison)

Value Stacking:

  • 6 methods + certification + business training

  • "Complete practitioner system" vs single techniques

  • Payment plan positioning vs lump sum competitors

This case study reveals exactly how to use awareness evolution and category creation to dominate your market - even against established players.

It’s all inside the Funnel of the Week Members Area.

Not yet a member? Go here to get access.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

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The Funnel of the Week Team

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