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This is the #1 Affiliate Info Product Right Now (VSL breakdown)
Breaking down what makes this VSL work, using a framework you'll want to memorize
Funnel of The Week Team
February 13, 2025
Today we have a new funnel breakdown that just dropped inside the Funnel of the Week Members Area
This time it’s the #1 affiliate info product right now, requested by one of our members:
We released the full funnel (along with the full upsell funnel + Upsell VSL) inside the Funnel of the Week Members area.
(If you’re already a Funnel of the Week member? Go here to check out the breakdown)
We’re talking of course about GeniusWave.
Right now it’s the #1 offer on Digistore24 and the #3 biggest offer on Clickbank:
More details from the Geniuswave affiliate info page:
Clearly this offer has been built from scratch to convert like crazy. Let’s take a closer look at what makes this VSL work…
The Framework:
One of the world's top direct response copywriters, Evaldo Albuquerque wrote a book called “16 Word Salesletter” book that massively simplifies writing a full sales argument. Go buy it here on amazon if you haven't already (And follow Evaldo here on IG).
Evaldo’s epic book. Well worth reading & implementing.
Let's breakdown GeniusWave's front end VSL in terms of Evaldo's “16 Word Salesletter” framework, which is summarized by this single 16-word sentence:
“This New Opportunity is the key to Desire and is only attainable through my New Mechanism”
1) Headline / Big Idea
Core Belief or Big Promise: The VSL opens with a question (“Is Elon Musk a genius?”) and quickly transitions to the promise that everyone has a “genius brain” (the Big Idea).
The script then sets up the startling notion that NASA, SpaceX, and top scientists know how to “activate a genius brain,” and that the viewer can learn to do it too.
Where it happens in the script
(00:00 - 00:16) they hint that there is a dormant “genius brain” in everyone—this is the Big Idea/Headline hook.
2) New Opportunity
What is the “New Opportunity”?
The VSL frames “activating the genius wave” or “genius brain” as an entirely new way to gain superhuman mental ability, creativity, and luck. It’s not just normal “brain training” or everyday meditation—it’s a distinct, new opportunity.How it’s set up: The pitch draws a line between everyday “smart” versus actually tapping into a “dormant genius brain.” That’s the new opportunity.
Where it happens in the script
“But what if there was a way to activate this genius in you too?” (00:08 – 00:12)
3) Desire
Which Desire are they targeting?
The script addresses multiple universal desires:better finances
improved relationships
better health
effortless learning
Creativity
“magical” good luck, etc.
How they magnify it:
They show stories of “miraculous transformations” in health, relationships, and financial breakthroughs—fueling that desire to have a magical, problem‐solving mind.
Where it happens in the script
“Think about it… transform our finances, our health, our relationships right now…” (92.72s – 97.12s)
4) New Mechanism
What is the “New Mechanism”?
A 7-minute sound wave (called “The Genius Wave”) that uses proprietary “brain entrainment” to activate theta waves.It is positioned as a scientifically backed breakthrough that’s more effective than meditation or 4 AM wake‐ups.
Where it happens in the script:
First, they tease it “7 second ritual”and use it as a hook to get people to watch more
“…all it takes is a 7-second (later 7-minute) ritual at home to activate the genius brain.” (33.04s – 37.28s)
Then they actually introduce it when they present it as the solution:
They reinforce it when they say: “We turned one hour of brain entrainment into a seven‐minute sound wave.” (405.92s – 411.04s)
5) Putting It All Together (the 16 words)
Here’s how the VSL fits together so far:
“This new opportunity (activating the genius wave) is the key to their desire (genius-level success, luck, transformation) and it is only attainable through my new mechanism (the 7-minute ‘Genius Wave’ audio).”
This is woven throughout the VSL once they formally introduce the “Genius Wave” audio track. They explain that only this sound wave can reliably and quickly unlock the dormant “genius brain,” which addresses the 16‐word formula directly.
Supporting Elements
Let’s take a closer look at some of the supporting elements the VSL uses to enhance the argument…
How Is This Unique?
They spend significant time comparing it to other known methods—meditation, waking at 4 AM, and expensive biofeedback machines—emphasizing that none of those truly solve the problem or do it as quickly.
That contrast elevates “Genius Wave” to “the only easy, affordable way” to do it.
Where it happens
“Here are the four ways we know for a fact… #1 Meditation, #2 Wake up at 4am, #3 Biofeedback machine… #4 You can use a special sound wave… This is the easiest way by far…” (331.12s – 352.08s)
What Makes It Different From Everything Else I’ve Seen Before?
The “theta wave” scientific angle, NASA research on children’s creativity, and “brain entrainment” are given as the core breakthroughs absent from YouTube freebies or standard self‐help.
By labeling it “the Genius Wave” and tying it to NASA’s forgotten study, the VSL positions it as something brand‐new and “underground” that others do not have.
Where it happens
“We realized sound waves were a perfect solution because sound is all about vibrations…my PhDs… turned one hour… into a seven-minute sound wave.” (396.4s – 416.4s)
What’s in It for Me?
Repeatedly, the script connects the “genius brain” to faster problem‐solving, improved finances, better health, stronger relationships, and so on.
The personal “what’s in it for me” is hammered home by highlighting typical life improvements:
“help your kids’ grades improve”
“quit smoking effortlessly”
“get a promotion or start a business”
“reignite your love life”
Where it happens
“You’ll notice insights and eureka moments… problems get solved… you learn faster… your behavior changes…” (545.6s – 564.88s)
Outcome / Result & Timeframe
Outcome: Sudden creativity, lucky events, next‐level “flow state,” big life changes.
Timeframe: As quick as “the first day” of listening or “within a couple weeks” for deeper transformations. They repeatedly mention “7 minutes a day,” “few short weeks,” “notice changes in 2-3 days or a couple of weeks.”
Where it happens
“…After a few short weeks, we knew it was working…” (419.6s – 424.8s)
“…begins working the very first time you listen to it…” (508.96s – 523.28s)
How Do I Know It’s Real? (Proof)
They cite NASA, Japanese researchers, Columbia University studies, and examples of NASA’s child‐genius test results.
They share real‐sounding success stories (e.g. migraines disappearing, finishing a book in weeks, quitting smoking after 11 years).
Where it happens
NASA’s children test results from ~56.24s – 103.44s.
Columbia University references at ~263.76s.
Specific “colleague” anecdotes from ~436s onward.
Testimonials / Case Studies
Several explicit testimonials:
Rachel, the nurse from Tustin (598.24s – 643.76s).
Michael, who built an Amazon business, quit 9–5 (648.08s – 689.12s).
Hannah, from Manhattan, overcame family “bad luck curse” (694s – 737.52s).
These stories illustrate personal transformations: financial success, personal growth, relationship breakthroughs.
3rd‐Party Quotes / Reliable Sources
NASA, Japanese scientists, Columbia University serve as the credible third‐party sources.
Mentions of Thomas Edison, Nikola Tesla, Tom Brady, Taylor Swift, etc., are social proof anchors: “See, these high performers know the power of Theta!”
The entire script is framed around Dr. James Rivers (a neuroscientist for 34 years), referencing real or “forgotten” NASA studies, detailed EEG brain‐wave talk, “theta waves,” “flow state,” “brain entrainment,” etc. This is the “science wrapper.”
Where it happens
Runs throughout the entire presentation (e.g. “The breakthrough exploded when a colleague handed me a forgotten study by NASA.…” at 52s – 56s).
What’s Holding Me Back? / Common Enemy
They say society, the school system, and corporate interests have stifled your “genius brain.” This external factor is to blame for losing your childlike creativity.
It is “not your fault” that you don’t feel like a genius; it has been “systematically suppressed.”
They also paint the “common enemy” as big corporations & the modern lifestyle that robs people of their creative power.
Where it happens
“We are born with miraculous human ability… the modern way of life systematically suppresses this genius wave…” (272.16s – 281.12s)
Why Now? & Urgency
The script weaves urgency into the fact that the “modern way of life” is blocking your genius wave. The longer you wait, the more you keep suffering.
They also say the price may go up or they might remove this offer from the internet soon (scarcity + urgency).
Where it happens
“The last thing I want is for you to come back later and see higher prices… or worse, find out Genius Wave is no longer available…” (976.08s – 981.12s, repeated near ~1800s)
What Will Happen If They Don’t Act Now? (Cost of Inaction)
Essentially: Stay stressed, stuck, and “missing out” on health, wealth, relationship improvements. Continue living with a suppressed potential.
The script underscores that 2% of adults remain geniuses—everyone else is left behind.
Where it happens
“…Don’t spend another day dealing with the frustration that comes from not having access to the brain power sitting dormant inside you.” (1007.68s – 1012.48s)
“Dr. James Rivers” is presented as a 34‐year neuroscientist. He references lab experiences, NASA documents, Japanese/Columbia University findings.
They position him as an established authority who does not want to rely on social media or mainstream channels.
Where it happens
“…As a neuroscientist for 34 years, the magic of the human mind never stops surprising me…” (144.16s – 148.96s)
Robin Hood Angle / I’ve Been in Your Shoes
He lightly uses the “Robin Hood” angle: “Big corporations hide this from you… now I’m here to share it with ordinary folks.”
The “I’ve been in your shoes” is more subtle: he references normal life struggles (e.g. finishing that book, migraines, or a divorce). It’s largely the testimonials that show that “real people, just like you, overcame it.”
How Does It Work? (Reveal the Mechanism More Deeply)
Detailed explanation:
“Theta wave” is the “genius wave.”
Brain entrainment by special sound frequencies.
Just 7 minutes a day with headphones.
They tie it to existing science (EEG, references to “flow state”).
Where it happens
Theta wave revealed around ~02:46, Full unveiling around ~363.12s onward, continuing until ~424.8s.
More Proof / Logic
Beyond the NASA‐child data, they share lab colleagues’ personal experiences, case studies, multiple success emails from real users.
They keep layering empirical (brain wave) science with everyday user results.
How Can I Get Started? (Reveal the Name + Offer)
Name: “The Genius Wave”
Offer: Digital audio track, immediate download, plus 3 free bonuses.
Where it happens
“…We called this 7‐minute sound wave ‘The Genius Wave’ and turned it into a digital audio track…” (488.08s – 493.2s)
Price Anchor & Justification
They anchor high: $500, $300/hour sessions, $7,000 machines, etc.
Then they gradually reveal the final cost: “not $500… not $200… not $100… but just $49,” and then a “limited time” $39.
Where it happens
“How much would you be willing to invest…? $500? $200? $100? … $49 … Today you can get it for $39.” (903.04s – ~952.64s)
Bonuses (Handle Objections)
A classic 100‐year‐old book (the “original secret” for financial success).
A guided visualization from a top app creator.
An infographic of “five most important habits.”
Where it happens
Bonuses drop around 1182 – 1223s
Final Price With Value Stack
They recap the total value—citing “$20 on Amazon” for the book, etc.—showing it all adds up. Then they confirm “today, it’s only $39, and you get all bonuses included.”
Guarantee (Risk Reversal)
A 90‐day, 100% money‐back guarantee. “Just say maybe,” “if you don’t see results, I can’t keep your money.”
Where it happens
“I’m going to guarantee your order today for a full 90 days…” (1050.48s – 1055.76s and repeated near the end).
What Do I Have to Lose?
He repeatedly states: “You have 90 days, there’s no risk, just give it a try.” The biggest loss is if you leave now, you’ll never tap your genius wave.
Where it happens
“There’s simply no risk to you. The only risk… is one of pain and regret that you missed out…” (1125.12s – 1130.48s)
Putting It All Together
Overall, the 16 Word Salesletter premise is:
“This (New Opportunity) is the key to (Desire) and is attainable only through (New Mechanism).”
New Opportunity: “Activate your dormant ‘genius brain’ / ‘theta wave’”
Desire: “Enjoy dramatic improvements in money, health, relationships, creativity—effortlessly.”
New Mechanism: “The 7‐minute Genius Wave audio, embedded with advanced brain entrainment.”
From that central statement, the VSL follows the classic copywriting arc:
Sets up the Big Idea (latent genius in everyone),
Explains why most solutions fail (meditation, 4 AM, etc.),
Introduces the “hidden science” behind their new method,
Provides proof and testimonials,
Overcomes objections,
Reveals a price and bonuses,
Closes with a risk‐free guarantee and urges immediate action.
Hence, it consistently maps to the 16 Word Salesletter structure and the broader “New Opportunity → Key to Desire → Only via New Mechanism” framework.
Want to check out the full Geniuswave VSL funnel breakdown (including the full upsell funnel?)
Have a great week!
The Funnel of the Week Team
PS - in case you’re wondering, what Funnel of the Week is all about…
More on What’s Inside Funnel of the Week Members Area
Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:
We continue to stack full funnel breakdowns each and every week inside the Members Area:
We’ve got:
ecomm funnels
VSL funnels
Info Products funnels
(and more)
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That’s all for today.
Have a great week!
The Funnel of the Week Team
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