This "Authority Hacking" advertorial stole traffic for 5+ years...

Want to see an advertorial format that has been “stealing” traffic for 5+ years (and counting)?

Taner Tozan shared it on our latest Funnel of the Week breakdown:

This competitor advertorial was a thorn in Taner’s side while leading growth at one 9 figure health brand…

(Taner is a DTC growth expert who has helped brands like Organifi, Golden Hippo, Grant Cardone & many more. Go here to get in touch with him.)

Want to see the full page + breakdown? It’s inside the Funnel of the Week Members area now as part of our breakdown of the Armra Colostrum Funnel.

But here's the thing:

This approach might actually be the most dependable method for launching a new brand in a crowded market.

Yes - this method is inherently capped in terms of scale…

And yes - you should 100% be trying to crack the code on a monster VSL or short form video to PDP cold traffic funnel…

…But this approach can buy you some time & revenue while helping you build momentum out of the gate.

(And a lot of bigger brands we’ve been behind the scenes with have used this to launch new offers in new categories before investing in more scale-friendly creative)

Here's the approach in a nutshell, using examples from Colostrom brands attempting to launch against established $100M/yr brands like Armra:

STEP 1: Launch a non-branded review topic Facebook page. Here’s one competing against Armra:

STEP 2: Now for the lander. Create a comparison listicle that lists your unknown brand alongside established market leaders

See the full page inside Funnel of the Week Members Area as part of the Armra Colostrum funnel breakdown

Here's why this works so well:

The beauty of this approach?

You're not trying to convince someone your brand is amazing from scratch.

You're simply positioning yourself as a legitimate player worth considering alongside the big names.

This week on Funnel of the Week, we broke down exactly this strategy in action:

Taner analyzed the Armra colostrum funnel (the brand that's been crushing it with hair/skin/nails positioning)...

Plus we found the exact advertorial page that's been running for 5+ years - complete with hand-written scorecards, family photos, and product testing that looks like it was shot with a 2019 digital camera.

And it's still working.

(there’s no reason why you can’t model this approach and add it to your mix in 2025…)

Want to see the full breakdown?

We dive deep into:

• The exact psychological triggers this page uses

• Why "low-fi" beats "high-production" for credibility

• How to ethically "borrow" authority from established brands

• The listicle format that converts cold traffic

Plus Taner shares his "fake page" strategy that cuts influencer costs by 75% (yes, it's completely white-hat).

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!