3 "weird" tactics from Iman Gadzhi's pre-launch funnel

Have you seen Iman Gadzhi’s new MMO info product “3 Day Challenge” launch? 

It’s generating a lot of buzz, so we dove into it inside the Funnel of the Week Members Area:

Here are 3 tactics he’s using right now that you can try for yourself:

Iman Gadzhi Pre-Launch Tactic #1: Meta ads direct to Google Calendar

Here's an interesting way to boost show-up rates:

11% of Meta ad volume is driving users directly to their own Google Calendar to book the spot:

Click on the ad and you’re taken right to your Google Calendar:

Click that “Add” button and boom - you’re now scheduled for all 3 days of the livestream:

Iman Gadzhi Pre-Launch Tactic #2: “You’re Not Registered Yet” Lead Qualification Survey

This one is a great way to gather intel / qualify leads.

Here's how Iman does it:

After you opt in with your email + phone to sign up...

...You'll see this VSL telling you why you need to fill out the survey (so he can customize the challenge content to your specific situation)

You need to complete this survey to join the private WhatsApp group:

Why should you join the WhatsApp group?

Here's how Iman frames it in the VSL:

"So if you watch the episodes without the workbooks in hand, you probably won't get the results. It's just that simple."

The positioning is clear:

• Workshop = hands-on/actionable (not just theory)

• Workbooks = fill-in templates to build alongside him

• BUT - Without workbooks = no results

• With workbooks = you'll create a digital product ready to sell

…which leads us to Tactic 3:

Iman Gadzhi Pre-Launch Tactic #3: All Roads Lead to WhatsApp Group

After building up the necessity of getting access to the WhatsApp group, you'll see this messaging front and center throughout the rest of the funnel:

Not only with the survey…

But also after buying the VIP Ticket OTO:

And also after buying Upsell 1:

Notice the messaging that forces you into the WhatsApp group:

Even though you bought the products, you still need to join the WhatsApp group in order to access the products you purchased.

So, what's going to happen in the WhatsApp group?

We'll be documenting what we see (in addition to all the follow up emails and any additional funnels we see during this promo)...

...All inside the Funnel of the Week Members Area.

Go here to check out the full funnel breakdown.

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Have a great week!

The Funnel of the Week Team

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