This 26-step Quiz Funnel → “MIFGE” Offer Sells Subscriptions at Scale

We just broke down this unique quiz funnel → “MIFGE” continuity offer inside the Funnel of the Week Members Area:

Now this is a funnel that was already doing $100k/mo+ via YouTube ads alone…

(here is a great interview with the founder walking through some of the key findings)

But what’s really interesting is what they’re doing on META ads right now:

Leveraging a Quiz Funnel to pre-sell a “MIFGE” (Most Incredible Free Gift Ever) offer that feeds a 7-figure subscription program.

It’s called Piano by Pictures — and one of our Funnel of the Week members asked us to break it down recently:

We dove deep inside the full funnel inside the Funnel of the Week Members area.

But here’s a look at a few core takeaways from the funnel — especially how it earns the sale long before the offer is ever mentioned:

But first… What’s a “MIFGE” offer?

First, in case you want a detailed breakdown on the power of the “MIFGE” offer…

Check out this detailed blog post from the man himself, Russel Brunson, all about how he leveraged this MIFGE to pull in a $300 AOV off a very low ticket front end offer.

Once you understand what a MIFGE can do, let’s look at how this quiz sets up the MIFGE perfectly…

Step-by-Step: How the Quiz Earns the MIFGE

🎯 1. It opens with a disqualifying question

First, you’ll see Piano by Pictures running a bunch of static image ads like this:

Ad says: “Too Old to Learn Piano?”

• This sets up empathy, not urgency

• No mention of the gift — just the possibility of self-discovery + surprising yourself

Here’s the landing page from these ads. Note the congruency with the avatar age:

🧠2. The quiz doesn't segment — it reshapes belief

It asks questions like:

• “What’s your age?” (question 2)

• “Have you played before?” (question 3)

• “What are your goals?” (question 4)

Then it flips fear into hope:

• “Do you think your age makes it harder?” (question 7)

• “Most of our students are over 50…” (question 8)

🧪3. The mechanism gets revealed after trust is earned

• Quiz question 11 introduces the “Picture Method” visually:

• Uses demo logic instead of hype

• Begins soft-proofing without asking for commitment

📦4. The gift arrives after 20+ steps of emotional investment

Only on Quiz Question 22 do they finally say:

This transforms the gift from a bribe into a reward.

The Offer: a Textbook Example of “MIFGE” in action:

• Free offer (books + plan) worth $249

• Only pay shipping

• Critical Point: Includes a free trial to a membership, pre-seeded as “Step 3” in your plan

• Order page closes with FAQs + community proof + testimonials

💡 Key Takeaway

This funnel doesn’t lead with the offer. It earns the right to present it by:

• Reframing self-doubt

• Showing real transformation

• Delivering value before asking for the sale

It’s MIFGE upgraded for 2025.

Want the full teardown?

Inside the Funnel of the Week Members Area, you’ll get:

• Slide-by-slide breakdown of the full 26-step quiz

• Screenshot vault of every funnel step from ad → quiz → offer → Upsell 1 → Upsell 2 (for a total $300+ cart value)

• Swipe file of belief-flipping copy moments

• A behind-the-scenes look at how the funnel fuels 7-figures in recurring revenue

Join Funnel of the Week Members Area to unlock the full Piano by Pictures breakdown — and 70+ others inside the vault

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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