The "Upsell Secret" hiding in plain sight on ClickBank

It's hard to believe, but it's been a year since we launched Funnel of the Week.

Since then, we've broken down over 73 different Direct Response & DTC funnels, from first click to last upsell.

(That works out to 1.4 new funnels broken down each and every week...)

Here's what you need to pay attention to if you own a brand or run your own offers:

The #1 mistake we see that makes good offers lose out on serious profit?

Is this:

Upsells are treated as an afterthought.

You know exactly what I'm talking about...

Brands that slap together a basic Shopify upsell page with a product shot and a few half-hearted bullet points.

Here's an example of an incredible front-end offer that's missing out on back-end cash because of this lazy approach:

(Product details & brand blurred to protect the innocent)

Look, I get it.

There's something to be said for launching fast and getting quick data on whether an offer has legs...

But if you're taking this half-assed approach to upsells?

You're leaving serious money on the table. Plain and simple.

(Yes, I realize the irony here - we're sending you to a Google Doc to sell Funnel of the Week a year after launching... with zero upsells… too funny indeed...)

That's exactly why it's so valuable to see how top direct response offers approach their upsell funnels.

Like one of this week's breakdowns inside the Funnel of the Week Members Area:

This top ClickBank supplement funnel has FOUR upsells - each with its own dedicated VSL.

The front-end is a unique entry point into the women's health space.

But after that initial purchase?

You'll see how they've created the perfect foundation to sell more mainstream women's health offers.

Inside the breakdown, you'll see:

• How each upsell VSL builds on the previous purchase

• The psychology behind their sequencing strategy

• The specific hooks and angles that get buyers to say "yes" again

• The exact frameworks you can swipe for your own funnels

Go here to see how it's done (and discover how simple it can be to launch your own profit-maximizing upsell VSLs)

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

We went through the entire funnel from first click to GoHighLevel signup, documenting how a simple info product becomes a six-figure-per-month affiliate empire.

Check it out here.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!