The $7 Offer This Struggling Personal Trainer Used to Build a $40M Email Empire

How did a struggling personal trainer & massage therapist use a $7 offer to build a $40M email empire?

Check this out…

Jim Hamilton’s backstory reads like a classic rags-to-riches tale.

Picture this: you're a broke personal trainer in Toronto, $40k in debt, making less than $30k a year.

You're so embarrassed of your life that you avoid photos like "Taylor Swift running from paparazzi."

You spend lunch breaks staring at planes overhead, dreaming of escape from your basement apartment.

That was Jim Hamilton in 2015.

Today? He's contributed to $40M in client sales through email copywriting.

Here's the genius part:

His "Email Storyselling Playbook" isn't just selling information for $7...

It's a sophisticated lead magnet for high-ticket email consulting clients.

Every buyer gets exposed to his premium "done-for-you" email services through strategic upsells and follow-up sequences.

This funnel framework isn't just for email copywriters:

…It's a blueprint any service provider can adapt.

Whether you're selling marketing services, consulting, web design, or coaching, the core strategy remains the same:

Use low-cost education to demonstrate expertise while simultaneously showing prospects the complexity of DIY execution.

Jim's approach works because it flips the traditional "free consultation" model on its head.

Instead of chasing prospects, he attracts pre-qualified leads who've already experienced his teaching style and understand the value of professional implementation.

The $7 entry point eliminates the typical "tire-kicker" problem that plagues most service businesses, while the educational content naturally positions premium services as the logical next step.

Want to see a masterclass in how to use this approach that Jim has perfected?

Inside this week's breakdown, you'll see:

• The simple, easily scalable video ad framework he’s running right now on Meta

• How he uses a $7 front-end to qualify serious prospects

• His "teach complexity to create demand" strategy in action

• His order bump structure that boosts AOV immediately while squashing sales-killing objections in their tracks

• The upsell flow that positions premium services naturally

• (and much more)

Check out the funnel inside the Funnel of the Week Members Area right now.

We went through the entire funnel from $7 front-end to comprehensive upsell product, documenting how you can turn front end info products into a premium client acquisition machine.

Check it out here.

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

We went through the entire funnel from first click to GoHighLevel signup, documenting how a simple info product becomes a six-figure-per-month affiliate empire.

Check it out here.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!