"Language Professors Hate Him!" (2025 edition?)

If you were on the internet 10 years ago, maybe you remember this guy:

You might say he was the "face" of one of the biggest info products of the 2010s.

But the brains behind that product’s massive success?

…Was this guy:

That’s Dan Roitman, founder of Direct Response accelerator Stroll.

Dan had the genius idea to license an info product from language learning company Pimsleur...

...And after applying his well-honed Direct Response skillset to this very broad, aspirational market?

Dan was generating over $35 million per year for himself in essentially “affiliate” revenue.

(Going head-to-head with heavy hitters like Rosetta Stone and others in the process).

Fast forward to 2025…

The Language Learning market is still a BIG one.

Take DuoLingo for example.

This publicly traded company is closing in on a billion dollars per year in revenue, with over $843 million generated through November 2024.

Which is why it's so interesting to pay attention to all the new language learning apps that are popping up now.

Thanks to the availability of text-to-speech and AI-assisted app development…

…Seems like a new one pops up every week.

And in a crowded market like that?

You need to have some serious marketing chops to compete.

That’s why this week we took a close look at one of the most interesting funnels in this space inside the Funnel of the Week Members Area:

This one has TWO different quiz funnels linked up together:

Quiz #1: 10 questions —> Quiz #2: 13 questions

(Plus a nice order bump and solid 4-step Upsell flow that tacks on solid AOV out of the gate…)

We just did a full breakdown of the entire funnel inside of Funnel of the Week Members Area.

Go here to check it out.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!