Info Product Funnel Breakdown (old but still running, hard)

On our latest Funnel of the Week clip, John Caprani walked through several big takeaways from one of the longest-running info product funnels around.

You’ll get the full funnel breakdown, funnel map, funnel swipes (including email & sms followups) inside the Funnel of the Week Members Area…

But wanted to share 3 actionable clips real quick that you can take action on right now, to…

• Increase your front end conversion rate…

• Boost your AOV by $5…

• Add a new “Back end” high ticket offer that doesn’t require sales calls…

(More on all that in just a sec…)

But first, if you don’t know John Caprani, he’s one of the best kept secrets when it comes to overall marketing strategy & execution for any paid traffic funnel. Our team has collaborated with him in our work with Checkout Champ and can’t say enough great things about what he brings to the table. Go here to chat with him: https://Facebook.com/jdcaprani

Next, let’s talk about this massively successful info product, Jeff Miller’s Agency BTS:

Agency BTS is one of the longest-running info products around, and is still churning out profits years after launch.

And here are 3 big reasons why this offer has been so successful, so consistently, for so long:

(While countless other "build your agency" offers have launched and died...)

#1 - First & foremost - this is a GREAT product that actually delivers what it promises. (John is a happy customer, and so are we). And Jeff has an abundance of authentic social proof as a result.

#2 - Second, Jeff used a proven offer structure / formula - the "Automatic Clients" style info product funnel pioneered by Alen Sultanic founder of Nothing Held Back.

#3 - Third, Jeff has done a MASSIVE amount of testing (you'll see the hundreds of ads he's run + some of the on-page tests in the full video breakdown)

There are a TON of takeaways when you go through Agency BTS’ marketing & funnels, but let’s focus on 3 takeaways you can implement today…

Takeaway #1: Objection Killer Bonus Stack (2:39)

Here is John walking through how to boost front-end conversion rates with this front-end "objection killer" bonus stack:

Go here to watch: https://youtu.be/sTCpp2_Im1Y

Takeaway #2: Add $5 to your AOV with this Order Bump (1:40)

Walking through the order bump (likely a 10% take rate on this which adds an additional $5 AOV, each and every order...)

Go here to watch the clip: https://youtu.be/p-iZZRKZNTI

Takeaway #3: Hate Sales calls? Use this Back-end High Ticket Approach Instead... (3:18)

And try this clever upsell pricing structure that gives you the cash flow of a high ticket offer, with the conversion rate of a low-ticket offer…

…And eliminates the need for salescall-based back end:

(Not sure who came up with this originally but have seen this structure from Justin Goff & Stefan Georgi)

Watch the full clip here: https://youtu.be/-MsouQsgrPY

More on What’s Inside Funnel of the Week Members Area

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!