How to use CONTENT to sell Direct Response Health Products

We've been loyal readers of Mike Geary's "Truth About Abs" & Nutrition Watchdog emails/blog posts for years now.

(Over a decade at this point!)

And if you're looking to ways to leverage high-quality CONTENT to sell more Direct Response health products…

You’re going to want to pay close attention:

Inside of the Funnel of the Week Members Area we just shared a swipe file with every email we've been sent on this list in the past year (over 266 emails): 

Now there’s a ton to be learned from this past year’s emails.

Here’s one interesting takeaway:

How many emails drive to CONTENT.

Here's the overall breakdown we're seeing for this past year's emails:

Yes there are plenty of short emails driving to VSLs (see the full breakdown of which offers got promoted most, inside the Funnel of the Week Members Area)

...But that's A LOT of clicks pointed at high quality blog posts.

Here are some takeaways from a typical content blog post:

You'll see:

1. Listicle content (clickable, easy to consume and inherently valuable)

2. banner ads for partner company products (like PaleoHacks' cookbooks (which we covered in deep detail in a recent Funnel of the Week breakdown...)

3. ad network banner ads (from networks like Google Display, Adspeed)

4. Reference links for any studies referenced

This is crucial and points to a big reason why this email list has been so successful for so long:

These blog posts are high quality content that is inherently valuable to the audience, packed with actionable info that keeps readers informed (and clicking to engage again and again.)

There’s a lot more to be learned from studying this year’s emails from Truth About Abs…

Go Download the full swipe file with all this year's Truthaboutabs emails + blog posts inside the Funnel of the Week Members Area.

Already a member? Here's a direct link to the post

Enjoy!

The Funnel of the Week Team

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Btw - here’s the email we sent a couple weeks back all about the Paleohacks email swipe file - also very relevant if you’re looking to up your email marketing game:

Could your email list be more profitable?

Here's the cold, hard truth:

If you run any kind of health offer, you're probably leaving money on the table when it comes to email marketing...

...Especially if you compare yourself to a company like Paleohacks.

Paleohacks generates over $11M/year, mostly via their incredible back-end email marketing.

We grabbed ALL 722 emails they've sent us over the past 1+ years, and packaged it into a single mega-PDF here:

Plus - we broke down their #1 internal offer:

A "Free + Shipping" $10.95 info product with a $122 cart value:

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!