How to Scale Supplements w/ no VSL ("Story Lead" FB ads + TSL)

There’s nothing like a good STORY LEAD to open up a blue ocean of scale…

…To untapped, completely “unaware” prospects.

Agora’s Mark Ford (aka “Michael Masterson”) talks about this at length in his fantastic book “Great Leads”

Here’s more from Mark Ford on the topic:

That’s why it’s so interesting to see what the BBCo is doing with “story lead” ads on Meta/FB to sell one of their main offers, Provitalize.

BBCo is at solid scale:

We just did a breakdown of one of the BBCo's top offers, Provitalize, inside the Funnel of the Week Members Area:

One of the biggest takeaways?

How the BBCo is leveraging “story lead” static image + text-based FB ads to sell this product.

Here are 3 great examples:

[EXAMPLE #1] “My husband stopped kissing me at 217 pounds. I divorced him at 147”

[EXAMPLE #2] “Something was living inside me. Something toxic. Festering. Growing.”

[EXAMPLE #3] “I spent $10,000 on weight shots to save my marriage. Turns out I should've spent $300 on divorce papers.” / “When my weight returned, his love vanished.”

Want to see the full funnel breakdown?

(including the text-based front end sales page, and ALL the upsells they stack to drive up AOV…)

It’s live now inside the inside the Funnel of the Week Members Area.

Go here to check out the full breakdown inside the Funnel of the Week Members Area.

Already a member? Here’s a direct link to the breakdown. (must be logged in)

Not yet a member? Go here to see how to join.

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!