How to scale "Free + Shipping" in 2025 via Quiz Funnels

We just analyzed DTC Beauty behemoth Spoiled Child’s Quiz Funnel + Upsell Funnel inside the Funnel of the Week Members Area:

Check the traffic stats:

That’s over 3 million visits per month.

What's interesting is how Spoiled Child has mastered the art of the “try before you buy” / “free + shipping” funnel for 2025.

All entry points to the front end are “Pay $0 Now”:

And this theme continues into the upsell funnel as well, with several additional ways to add trial products.

(see the full upsell funnel inside the Funnel of the Week Members Area - it’s epic)

"secret" embedded quiz → upsell 4

Now here’s something Spoiled Child does that’s really creative…

They have a quiz funnel INSIDE their upsell funnel.

On what appears to be the “thank you page” you’ll see after Upsell 3, you’ll see an embedded “Wanna get $20?” quiz:

After 11 questions in the quiz, we are directed to what looks like another PDP/sales page:

I was expecting to have to enter my payment details after clicking that “Try before you buy” button…

…But nope! Spoiled Child brilliantly made this a one-click upsell.

With just one click (after those 11 questions), I’ve added another trial subscription (and potential re-bill) to my purchase list.

And that $20 credit is there for any future purchases with Spoiled Child.

Spoiled Child dangled that “get $20” carrot to extract more customer data plus show another compelling free trial offer and further add to LTV/MRR.

There’s a lot more to learn from this funnel…

See the full Spoiled Child DTC Beauty Quiz funnel breakdown here inside the Funnel of the Week Members Area.

Not yet a member? Go here to get access.

Already a member? Here’s a direct link to the content.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

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• ecomm funnels

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• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

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(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

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The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

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That’s all for today.

Have a great week!

The Funnel of the Week Team

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