How this reindeer organ brand cracked the "sophisticated market" code

We spotted the Norse Organics founders launching their 3rd mega-scale brand - in an already crowded market...

You know Norse Organics and Frøya? (The skincare brands that scaled to 500k+ customers in a year?)

Their founders just launched a new brand in an even MORE saturated market: organ supplements.

(See the full funnel breakdown inside the Funnel of the Week Members Area)

But here's the twist...

They didn't compete in the crowded beef organ space.

They leapfrogged the entire category with REINDEER organs instead.

This is Eugene Schwartz's "market sophistication progression" executed flawlessly:

Inside this breakdown, you'll discover:

• The "Stage 5 Innovation" play - how to enter a saturated market by redefining the mechanism (not just claiming "better")

• Why their 24-day subscription cycle is genius - generates 26.7% more annual revenue while REDUCING churn (psychological warfare disguised as customer optimization)

• Their 3-page landing page strategy - 50/50 traffic split between homepage & product page, plus a new “hybrid” advertorial/pdp page they’re testing…

• The "market sophistication aikido" move - how they used competitors' education efforts to validate the category, then positioned as the "next evolution"

• Gender-specific positioning gold - carved out the feminine hormone angle in a bro-dominated paleo supplement market

Plus: Ad breakdowns, checkout flow optimization, and the exact mechanism positioning that makes reindeer organs feel inherently superior to beef.

This is what separating your offer looks like in a Stage 4-5 market.

Go here to read the full breakdown

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Have a great week!

The Funnel of the Week Team

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More on What’s Inside Funnel of the Week Members Area

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The Funnel of the Week Team

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