Could good old-fashioned TV ADS be the “last frontier” of webinar funnel traffic?

Just launched an interview sharing how one legendary info marketer is doing it.

(scroll down to see our mystery guest…)

But first…

A quick update from inside the Funnel of the Week Members Area…

Don’t miss the TikTok shop funnel / ad breakdowns we’ve been dripping out this week inside the Members Area:

We’ve been going through several of the top TikTok shop offers inside the Funnel of the Week Members area this past week…

And the ads for THIS particular offer are incredible:

• Great fast-paced visual cuts that keep your eye from getting bored…

• “haptics” - sounds in just the right places to give you a dopamine micro-hit & keep you engaged…

• And most impressive: STORYTELLING.

(As a result: I want to stop buying typical chewing gum after watching these ads… And I’m 100% bought in to the idea that “Big Gum” has been hiding toxic substances in our gum…)

The results?

This “natural chewing gum” offer has generated $5.2M in just the past 180 days on TikTok shop:

We walk through the offer & their top ads inside of the Funnel of the Week Members Area

(You’ll want to pay attention to & test for yourself, especially if you sell any type of natural consumable product.)

Check it out here

Ok now let’s get back to our latest interview…

TV ad Webinar Funnel? (and much more)

Could TV ads be the “last frontier” for coaching/info product webinar traffic?

Recently we interviewed affiliate marketing / info marketing legend John Crestani.

John has been making serious money online since before ad platforms existed…

And we dive into the details of several of his most successful businesses on the call, including his inspiring backstory.

But if you want TACTICS you can apply, today?

You won’t want to miss out on the knowledge John drops here.

Like…

• COMPLIANCE for MMO products: Why "puffery" in your ad copy can get you in legal hot water (even if you don't lie or mislead) - 34:05 - 34:23

• TV ads for webinars? The "contrarian" approach John used to transition his webinar funnel to TV traffic - 39:39 - 39:55

• This direct response YouTube ad only converted "broke" leads at first... and the slight “tweak” John applied that turned on the tap of high-quality buyers - 43:52 - 44:38

• Why John believes 80% of marketers will be laid off by 2025 (and what you must learn now to survive) - 1:02:14 - 1:02:45

• This unconventional $400 "info product" made John a fortune (but only to a very specific list of people (not who you'd expect) - 09:32 - 09:49

• How "lensing in and out" can help you solve complex problems in your business - 1:05:49 - 1:06:12

• How to filter out "speculators" and target serious buyers instead: the exact price experiment that John ran to discover this - 28:00 - 28:44

• How to 2X the value of your email list by doing this one simple thing - 26:16 - 26:32

• The "Benjamin Franklin" exercise John used to choose his next business move - 20:52 - 21:25

And much more!

Go here to check out the episode.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!