His “Anti Guru” Info Product: 0 to $1M in < 4 months

We just dropped a new funnel breakdown inside the Funnel of the Week Members Area:

This time it’s PDF Farming - and if you’re on IG/Meta at all, no doubt you’ve seen these ads:

We went through the full funnel last week (including how the $27 front end offer feeds qualified leads to the back end, after kicking off a $600+ front end cash flow via a brilliant 3 upsell sequence!)

(The 5k back end offer is sold via email - but only after you buy the front end product)

Now here’s the thing…

4 months ago? This funnel - and this business - didn’t even exist.

And since then? It’s generated over $1M in revenue.

If you’re doing anything in the info product space, you’ll want to follow the founder Gregory Cooke on linkedin (here’s his profile)

Because he’s dropping some golden posts sharing his journey scaling this digital product empire, like this one walking through his journey the past 4 months:

Make sure to read Gregory’s post to get insights on how him & his team are doing it…

…And go ahead and check out the full funnel breakdown of PDF Farming’s funnel because it’s feeding the whole operation, including…

• The front end $27 offer that generates $688 total cart value PLUS $97/mo recurring (all while qualifying leads for the back end offer)

• The $5k+ “done for you” back end product that adds massive profit

• Solid cart abandon + high ticket email followup funnels

• And a whole lot more…

Go here to check out the full funnel breakdown inside the Funnel of the Week Members Area

Already a Funnel of the Week Member? Go here for a direct link to this funnel breakdown.

Enjoy!

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!