High Ticket Lead Qualification Masterclass (3 Takeaways)

Ever wonder how a $97 front end offer can generate $30–40 million a year selling a $7k back-end product? 

The secret is how this specific funnel handles lead qualification.

(This one is a masterclass in high-ticket funnel design.)

We just dropped the full funnel breakdown inside of the Funnel of the Week Members Area…

One of our Funnel of the Week members requested we break down Dr. Pompa's Cellular Reset funnel:

Apparently it's doing $30-40M per year!

Big picture, here's the funnel:

This is a $7k health coaching/supplement program, sold to leads who buy their $97 front end product.

Check out the full breakdown inside the Funnel of the Week Members Area….

But in the meantime here are 3 takeaways on how Dr Pompa handles LEAD QUALIFICATION that you can test yourself asap:

3 Lead Qualification Takeaways from Dr. Pompa’s High Ticket Funnel

Takeaway #1: Start Small, Educate Big:

Dr. Pompa hooks prospects with a $97 testing and consultation package, sold through a killer 37-minute VSL.

(Check out the full VSL breakdown inside the Members Area)

The VSL masterfully educates on health problems, stirs up pain points, and ties them to issues people are desperate to solve—perfect for warming up leads for a big-ticket offer.

Takeaway #2: Ruthless Qualification:

After the front-end sale, they hit prospects with an insane amount of questions—think spousal support checks, a 64-question health quiz, and more.

It’s not just qualifying; it’s filtering out anyone not ready to commit, while giving the sales team goldmine data to personalize pitches.

Takeaway #3: Smart Objection Handling:

They even tackle the classic “I need to talk to my spouse” objection head-on, turning it into a chance to close two customers at once. Genius move for high-ticket sales!

This is just the tip of the iceberg.

Want the full breakdown—every step, screenshot, and strategy from their funnel and beyond?

Dive into our Funnel of the Week Members Area where we break it all down in detail, including how you can apply these tactics to your own funnels.

Go here to get access & see the full breakdown.

Already a Funnel of the Week member? Here is the direct link to the post (must be logged in)

Enjoy!

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!