He's the "Sam Ovens" of 2025? (info product)

Remember Sam Ovens?

Sam sold a “how to build a consulting business” digital product that did extremely well, and was all over the internet with ads like these around 2017-2020:

Sam ended up founding digital course SaaS, called Skool (which Alex Hormozi became an investor in)

…And fast forward to 2025 and one of the top sellers on Sam’s software “Skool” is Charlie Morgan:

Charlie’s main product is an $8k digital course called EasyGrow…

Current numbers in Skool?

949 members.

That backs out to around $7.5M in front-end revenue from current members alone…

Add in recurring revenue + former member revenue?

Safe to say this one offer has generated 8 figures in revenue.

Want to see how he’s doing it?

We just dropped the full funnel breakdown inside the Funnel of the Week Members Area:

Go here to check out the full breakdown inside the Funnel of the Week Members Area.

Already a member? Here’s a direct link to the breakdown. (must be logged in)

Not yet a member? Go here to see how to join.

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!