DTC Chewing Gum? ($512k revenue this past WEEK)

So TikTok is back.

And along with it, all the cutting edge eComm products / ads we’ve grown to love on TikTok Shop.

We’ve been going through several of the top TikTok shop offers inside the Funnel of the Week Members area this past week…

And the ads for THIS particular offer are incredible:

• Great fast-paced visual cuts that keep your eye from getting bored…

• “haptics” - sounds in just the right places to give you a dopamine micro-hit & keep you engaged…

• And most impressive: STORYTELLING.

(As a result: I want to stop buying typical chewing gum after watching these ads… And I’m 100% bought in to the idea that “Big Gum” has been hiding toxic substances in our gum…)

The results?

This “natural chewing gum” offer has generated $5.2M in just the past 180 days on TikTok shop:

We walk through the offer & their top ads inside of the Funnel of the Week Members Area

(You’ll want to pay attention to & test for yourself, especially if you sell any type of natural consumable product.)

Check it out here

Here’s the thing about TikTok shop…

While traditional marketers debated TikTok's future, in 2024 savvy DTC brands quietly built $800k/week funnels using a completely different playbook.

The fascinating part?

They're using classic DR principles - but their creative execution is unlike anything we've seen before.

We've been studying the winners, and what we found is very interesting:

• These are proven DR offers that could work anywhere

• But the way creators are selling them on video? Pure innovation. (And massively relevant even if you’re “only” running on Meta or YouTube)

• The numbers we're seeing? Truly impressive.

Here's another example that crossed our desk:

That’s $830k in revenue, in just 7 days.

The full breakdown just went live in the Members Area, including:

• The top performing creative angles they're using

• The exact proof elements driving sales

• Most important: Why these insights matter for ANY platform you're running on

This is just the start. All week inside the Members Area we're dissecting the top TikTok Shop funnels that are quietly crushing it in 2024.

Want to see exactly how they're doing it?

Here’s where to join us inside the Funnel of the Week Members Area.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!