These 5 Order Bump "Levels" Boost Your AOV

When it comes to running an offer on paid traffic…

If you’re not giving your customers an opportunity to buy more from you, everywhere possible?

You’re leaving money on the table.

Of course, post-purchase options like upsells and back-end sales are one AOV-boosting tool…

(Which will dig into in a future email)

But right now let’s look at ways to add AOV before someone even hits the order form.

Yes, today we’ll be talking about Order Bumps.

Specifically, the 5 “Levels” of Pre-Purchase Order Bumps.

Each of these is taken straight from high-performing funnels we’ve been analyzing inside the Funnel of the Week Members Area.

(Full breakdowns inside the Funnel of the Week Members Area)

Ready to boost your AOV?

Let’s dive in…

LEVEL 1: SINGLE ORDER BUMP

First, we have the SINGLE order bump.

Here’s a great example from Jeff Miller’s Agency Behind The Scenes info product offer…

(Check out the Full funnel breakdown inside the Funnel of the Week Members Area)

Why this Order Bump Works: 6 Reasons

Here are 6 reasons why this particular order bump works. Keep these in mind when coming up with your own order bumps:

#1 - Relevance to the Core Offer: The main offer is all about setting up an agency, and the order bump provides a real-world, actionable example of closing a high-ticket client, which directly supports the skills and strategies taught in the main course.

#2 - Enhances Value: The order bump adds immediate, practical value to the main offer by showing a successful sales call. For someone learning how to run an agency or scale their business, having an actual example of a successful client close can be incredibly valuable. It takes the theoretical knowledge from the main course and gives it a real-world application.

#3 - Addresses Potential Buyer Objections: A common concern for new agency owners or those scaling up is whether they can effectively close deals with clients at a high value. This order bump directly addresses that concern by offering a proven example, boosting the buyer's confidence in their ability to achieve similar results.

#4 - Logical Next Step: The order bump acts as a logical next step after purchasing the main product. It suggests, "Now that you have the framework, here’s how to apply it successfully." This makes it more likely that customers will add the bump to their purchase because it feels like a natural extension of what they are already learning.

#5 - Perceived Value: The order bump is framed as a high-value add-on at a discounted price ("75% OFF the normal price"), which can make it feel like a no-brainer for buyers already committed to the main product.

#6 - It’s Pre-Selected: Pre-selecting the checkbox can double the conversion rate of the order bump. This is not always an option, due to compliance. But definitely test it when possible.

Keep these 6 keys in mind when designing your order bumps.

That was just level 1 - let’s take a look at the next level…

LEVEL 2: THE “ZERO COGS” ORDER BUMP 

What if you could add a revenue-boosting order bump, without having to think of a new product to build or something else to sell?

…And without having to pay anything to fulfill the product initially?

That’s where this “Zero COGS” order bump comes in handy.

If you’re selling ecommerce / physical products, just look at what Club Early Bird does here with this $2.95 “Shipping Protection” order bump:

Note: $2.95 may not seem like much, but makes a difference - especially when you’re selling a $14 offer on the front end like Club Early Bird does. See the full breakdown inside the Funnel of the Week Members Area.

This “shipping protection” doesn’t have to be complicated, and you can “fulfill” it yourself.

Here’s one way to do it:

If the customer selects shipping protection and their order gets lost or verifiably damaged? They just let you know and you sent them a new product.

And as a “thank you” for all that, you get to add another $3 up front revenue.

There are ways to do similar mini order bumps for info products too (like “lifetime updates” to new versions of the product). 

Get creative, try it out this Level 2 Order bump and boost that AOV.

Let’s ramp it up a notch for Level 3…

LEVEL 3: MULTIPLE order bumps:

If one order bump is good… Why not add more order bumps?

That’s exactly what knee massager Nooro does here.

(We did a detailed breakdown of Nooro’s funnel last week inside the Funnel of the Week Members Area, with Checkout Champ founder Matt Matorano. Go here to check it out)

Expedited shipping should earn you 50% margin (or more) on that $9.95 price.

And just like the “Shipping Protection” for Club Early Bird, companies will often self-”insure” the lifetime protection plan, while capturing that up-front additional $20-$30 in additional cart value.

On the customer’s side, these bumps because:

• Addresses Buyer Concerns: Customers often worry about the longevity and reliability of their purchases. Offering extended and lifetime protection directly alleviates concerns about product durability and potential future costs, making it easier for customers to commit to the purchase.
  

• Low Additional Cost for High Peace of Mind: The order bumps are presented at relatively low prices compared to the potential cost of dealing with shipping issues or product failures. This makes them feel like a "no-brainer" for customers who want to safeguard their purchase with minimal extra cost.

Takeaway:

Add multiple order bumps to your front-end offer, and watch that AOV climb.

(And if your current cart software won’t allow these kinds of custom solutions? Talk to the team at Checkout Champ)

Nooro does some incredible things with their upsell funnel as well, which we get into in their full funnel breakdown inside of the Funnel of the Week Members Area:

Ok now we’re going to ramp things up even further, into what can be a “grey zone” of compliance (if you don’t do it right)…

As we enter Order Bump Level 4…

LEVEL 4: CONTINUITY ORDER BUMP, PRE-CHECKED (FIXD)

We all love recurring revenue.

And since we’re talking about Order Bumps, let’s see how to add a recurring revenue order bump, with top-selling DIY car repair tool, FIXD:

Let’s zoom in on that pre-selected continuity order bump a bit more:

You’ll see it says: “Free 14 day trial, the $99.99 billed annually. Cancel anytime.”

Now FIXD is very established and no doubt they are covering all their bases from a compliance standpoint.

And this recurring revenue order bump is no doubt adding A LOT to their AOV.

(We took it when we did the run-through on this funnel)

But be careful: this kind of pre-selected, “forced continuity” approach, done improperly, can lead to chargebacks and get you in trouble with your merchant account.

But with that said…

Don’t let this warning stop you from brainstorming ways to combine all these order bump strategies & tactics we’ve been talking about today to help you drive recurring revenue, before your customer hits the order form.

Here’s one example of another way to approach it:

We covered this in our full funnel breakdown for Club Early Bird, where they give the customer a recurring revenue order bump with a pre-order order bump popup selling a recurring revenue product:

Notice how this combines some of the hardest-hitting selling points of forced continuity, like “pay zero dollars today” - while being as transparent as possible on the recurring billing details.

So go ahead and use these ideas to brainstorm some ways to add recurring revenue order bumps to your funnel.

And now that we’ve taken a look at Level 4, let’s take a look at a bonus Order Bump approach…

This Level 5 approach, while not technically a pre-purchase order bump, is still a strong AOV booster…

[BONUS] LEVEL 5: POST-PURCHASE ORDER BUMP!

Ok, your customer saw your order bumps pre-purchase…

Went through your OTO/upsell funnel…

And they just now hit the order confirmation page.

Your cart value is locked in now, right?

WRONG.

Check out how Truvani gets an additional AOV boost with this limited time post-pruchase order bump:

(Full breakdown of Truvani’s funnel inside our Funnel of the Week Members Area)

Pretty cool right?

WRAPPING UP…

We've covered a lot of ground on boosting your Average Order Value through the right kinds of order bumps. 

Let's recap the key takeaways:

• Level 1: Single Order Bump - A basic but effective way to increase AOV

• Level 2: Zero COGS Order Bump - Add revenue without additional product costs

• Level 3: Multiple Order Bumps - Stack value and increase AOV further

• Level 4: Continuity Order Bump - Boost recurring revenue (but tread carefully)

• Bonus: Post-Purchase Order Bump - One last opportunity to increase cart value

Remember, the goal is to provide additional value to your customers while increasing your revenue. 

Test these out and you'll be well on your way to maximizing your AOV and overall profitability.

Now go out there and start bumping up those orders!

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add a new funnel breakdown & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

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Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

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That’s all for today.

Have a great week!

The Funnel of the Week Team

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