4 Takeaways: DTC Quiz Funnel scaling now

Lunavia (full breakdown inside the Funnel of the Week Members Area) is a toenail fungus offer scaling right now using a combination of:

• 2 unique quiz funnels

• Advertorials

• a 40+ minute VSL

…All led by a massive volume of unique video traffic on Meta + YouTube.

There is so much going on in Lunavia's ad & funnels that we built a tool to help you take a closer look and see what's happening in terms of top of funnel ads + landing pages:

The tool is available inside the Funnel of the Week Members Area… and you can filter by ad network, by facebook page the ads are running from, and most important - by landing page.

(so you can see the ads they're running to the Quiz vs. VSL vs. Advertorial)

Go ahead and check it out inside the Funnel of the Week Members Area here, along with the full breakdown of their post-purchase upsell funnel.

Let’s take a quick look at 4 takeaways you can apply to your own funnel now:

Takeaway #1 - Run Ads From Multiple FB Pages

Login to Funnel of the Week ad viewer and you'll see they're running Meta ads from 8 different Facebook Pages:

Lunavia runs demographic-specific ads to the same quiz lander.

For instance - female-focused ads? They're running from channels like these:

While ads speaking more to men are running mostly from male pages like this one:

Takeaway #2 - Test a Quiz Funnel

Even though Lunavia is running a VSL, most of their ad volume on both Meta & YouTube is pointed at a quiz funnel.

(This one is 31 steps)

…And then they’re sending YouTube traffic to a completely different quiz funnel:

(See full step-by-step breakdwon

There are so many good quiz funnels running now, it's not hard to find one to model for your own first quiz funnel test.

(You'll see quiz funnel examples like Wuffes, Spartan, Dr. Pompa, Coursiv, and many more are inside the Funnel of the Week Members Area for you to model for your own offer, whatever it might be...)

So there's no excuse, look around, brainstorm your own quiz, and test running a quiz before sending to your PDP, text sales page or VSL.

Takeaway #3 - Experiment with Video Ad Formats

Lunavia is testing 220+ video ads on Facebook and 89+ on YouTube.

You'll see ~5 minute "mini VSLs", <60 second vertical format YouTube Shorts, and everything in between.

As you can see from the Lunavia Ad Viewer inside the Funnel of the Week Members Area, Some drive to advertorials, some drive to quizzes, some drive to their 40+ minute VSL:

It's clear that Lunavia is leaving no stone unturned when it comes to finding ad format + funnel combos that deliver results.

...And you should too.

Takeaway #4 - Test Continuity Upsells

Lunavia’s 3 upsells are continuity offers, which add AOV and MRR.

Here is Upsell 2 for instance:

There are tons of takeaways from Lunavia’s ads + funnel.

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!