why these 27 tracking parameters matter

Want to see a key element of what it takes to scale a display traffic to advertorial offer on cold traffic?

Take a look at this GDN to advertorial tracking link:

That right there is 27 tracking parameters.

(we'll dive into what each of them mean & their importance in just a bit...)

This kind of tracking granularity allows you to understand how each of your ads/campaigns/networks/split tests are working and is critical when it comes to scaling a true multi-channel offer on paid traffic.

And in this week's Funnel of the Week funnel breakdown, we are diving into exactly this kind of advertorial to VSL funnel with John Belcher...

...Starting with understanding these 27 tracking parameters:

John is ex-Google, co-built AdSkills, built GiddyUp's elite internal testing/traffic "Red Team", and has helped many brands scale from 7 or 8 figures to 9 figures + with his patented traffic & conversion focused approach he calls "Funnel Plumbing."

(More on that topic in upcoming clips this week)

Go here to get in touch with John, he's a beast: https://johntbelcher.com/

John saw a GDN (Google Display Network) ad for this product and grabbed the full link - including all 27 link parameters - and we dove into a breakdown of the full funnel from that jumping off point.

(including the upsells & post purchase email flow)

The full episode (along with the funnel map, email flows, and more) drops next inside our paid Funnel of the Week Members Area (go here to see what that's all about)

But for today's knowledge nugget here's a clip of John breaking down all 27 of these tracking params:

In this Funnel of the Week clip you're also going to discover:

* How elite marketers use granular tracking parameters and query strings to reveal insights on the ads / targeting / campaigns / landing pages / funnels that are really working, and why.

* "Pro"-level Tracking & Analytics: Why settling for out-of-the-box 3rd party analytics is holding you back – and how owning and customizing your tracking can unlock untapped potential in your business. (btw - hit reply if you want some guidance on this specifically - we have some solid resources for these kinds of custom tracking builds)

* All-about Offline Conversion Tracking: Leveraging offline conversion tracking for multi-channel offers at scale.

* Google’s iOS 14 moment? Google Chrome’s upcoming 3rd-party cookie ban: Learn the critical steps to stay ahead with server-side tracking.

* And much more…

Go here to watch it: https://youtu.be/moBFZXJt-j8

And go here to check out the full episode (and resources) for this week's funnel inside of the Funnel of the Week Members Area.

Stay tuned for more value-packed clips dropping tomorrow & the rest of the week...

More on What’s Inside Funnel of the Week Members Area

The big idea of Funnel of the Week is this:

We break down a new DTC funnel, each and every week.

Here’s a quick Google doc walking through what we’ve got in store for you, each and every week:

Check it out.

And if you like what you see?

We’d love to have you in our Funnel of the Week Members Area.

Go here to see what it’s all about.

Hope to see you inside!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!