2 "mega-niches", same Quiz Funnel approach

What market did one legendary copywriter tap into to generate $700M+ in revenue?

If you’ve ever seen this “Text Your Ex Back” offer from legendary copywriter Chris Haddad, then you know the answer:

“Text Your Ex Back” was a top 10 offer on Clickbank for 5+ years.

And it’s STILL making sales today - FOURTEEN YEARS AFTER LAUNCHING:

It’s safe to say this “get your ex back” market is still going strong.

This week inside Funnel of the Week Members Area, we covered Relatio’s own “get your ex back” info product / app, which is scaling right now:

This quiz is a 47-step masterpiece:

(See the full quiz - and full funnel - inside Funnel of the Week Members Area)

Quiz Step 42 was my favorite:

We chose “chad”…

And then on step 47 we start to see chad show up…

And then on the order form:

And then in one of the upsells too…

Relatio is clearly doing a great job with quiz funnels.

…And around one year ago they launched a NEW product toward shall we say a different realm in the “relationship” space.

Just like you can’t go to a gas station without running into pills like these…

…”Male performance” info products have been around for a while too.

Which is why it’s no surprise that Relatio is seeing success applying their battle-tested quiz funnel approach to this lucrative relationship niche:

This quiz has “only” 38 steps…

…But this offer is making up more and more of Relatio’s ad volume since launching back in October 2024:

And it’s packed with persuasion elements you’ll want to incorporate into your own quizzes & funnels asap.

Want to see full breakdowns of both quiz funnels, from first click to last upsell?

It’s all inside the Funnel of the Week Members Area.

Already a member? Here’s a direct link to the post.

Not yet a member? Go here to get access.

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

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PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!